Spearheading the development of a new production brand designed specifically for the European market, aligning with TheLift.mx’s status as a top-tier global service production house.• Focused on creating a competitive and innovative product offering that integrates the latest technological advancements, including AI, to enhance operational efficiency and creative output.• Responsible for building a platform that serves as a hub for discovering and nurturing emerging talent, fostering diversity and inclusion within the industry.• Utilizing extensive industry experience and skillsin strategic planning, creative direction, leadership, and innovation to ensure the brand not only meets but exceeds the evolving demands of the European market.