I help companies thrive in competitive market to enhance brand visibility, engage target audiences, and drive growth: content strategy, branding, digital marketing, crisis communication and customer engagement.

Creating the content strategy and coordinating the implementation, own and earned channels: Meta, influencer marketing campaigns. Sponsorship partnership management and implementation of associated activations: Federatia Romana de Baschet, Color Run, Buila Race Valcea, Rosia Montana Marathon, Negociating, creating creative concept and coordinating brand activations events: 1uniFest (Itsy Bitsy), Picnic in Familie, Fest in Vale (Breb)Developing creative concept and supervising the… Show more Creating the content strategy and coordinating the implementation, own and earned channels: Meta, influencer marketing campaigns. Sponsorship partnership management and implementation of associated activations: Federatia Romana de Baschet, Color Run, Buila Race Valcea, Rosia Montana Marathon, Negociating, creating creative concept and coordinating brand activations events: 1uniFest (Itsy Bitsy), Picnic in Familie, Fest in Vale (Breb)Developing creative concept and supervising the implementation for tactical campaigns: June 1st, Summer and Back 2 School. Show less

Pitch captain- Lead pitches and presentations to clients, showcasing the agency's capabilities and expertise.Collaborate with internal teams to create compelling and tailored presentations that address client needsManage and lead a team of talented communication professionals, fostering a collaborative and innovative work environment.Work closely with existing clients to understand their business objectives and develop integrated communication strategies that align with their… Show more Pitch captain- Lead pitches and presentations to clients, showcasing the agency's capabilities and expertise.Collaborate with internal teams to create compelling and tailored presentations that address client needsManage and lead a team of talented communication professionals, fostering a collaborative and innovative work environment.Work closely with existing clients to understand their business objectives and develop integrated communication strategies that align with their goals.Lead the development of comprehensive communication plans, encompassing traditional and digital channels. Show less

Managed and strengthened agency relationship with key clients by offering strategic input to communicate client brands.Identify opportunities for organic growth within existing client accounts.Proactively propose additional services and solutions that align with client needs and agency capabilities.Coordinate the communication campaings of major clients (public relations, events, crisis communication, employer branding, SM, influencer marketing ).Collaborate with… Show more Managed and strengthened agency relationship with key clients by offering strategic input to communicate client brands.Identify opportunities for organic growth within existing client accounts.Proactively propose additional services and solutions that align with client needs and agency capabilities.Coordinate the communication campaings of major clients (public relations, events, crisis communication, employer branding, SM, influencer marketing ).Collaborate with cross-functional teams, including creative, public relations, BTL, media, and digital, to deliver integrated solutionLead and inspire a team of PR professionals, designed and implemented policies and procedures to improve department and overall agency efficiency and profitability.Suppliers management: photo-audio-video, research agencies, influencer agencies, content creators.Conduct regular reviews to assess campaign effectiveness and identify areas for improvement.Monitor financial performance, ensuring projects are delivered within budget constraints. Show less

Helping small businesses to communicate better with their clients by offering strategic input on: branding, websites, social media, content management, customer loyalty, newsletters.

Successfully launched and managed my own businesses for a period of time. My responsibilities included:Product: design& strategy& price;Marketing and communication: websites development, marcom strategy (creation, copywriting, graphic design, video), social media content.Customer care&sell;Finance& administrativeRelations with suppliers: select, negotiate and finalize deals.Lead and inspire a small team.Achievements: Succeed to launch in only 6 months two… Show more Successfully launched and managed my own businesses for a period of time. My responsibilities included:Product: design& strategy& price;Marketing and communication: websites development, marcom strategy (creation, copywriting, graphic design, video), social media content.Customer care&sell;Finance& administrativeRelations with suppliers: select, negotiate and finalize deals.Lead and inspire a small team.Achievements: Succeed to launch in only 6 months two different business, a travel agency and an online gift shop with own resources. Managed all the aspects of a business, from legal aspects to finding the right suppliers and customers support. Show less

Brand management: o Coordination of strategic and creative process, project management of various communication projects (planning, implementation and evaluation) for the clients in the group - ATL, BTL, PR& ONLINE, Internal Communication;o Leading the agency team to develop the strategic and creative process for our designated accounts by always seizing business growth and communication opportunities and presenting proactive solutions.o Coordination of all the aspects of a… Show more Brand management: o Coordination of strategic and creative process, project management of various communication projects (planning, implementation and evaluation) for the clients in the group - ATL, BTL, PR& ONLINE, Internal Communication;o Leading the agency team to develop the strategic and creative process for our designated accounts by always seizing business growth and communication opportunities and presenting proactive solutions.o Coordination of all the aspects of a communication strategy: planning, implementation and evaluation.o Supervising the creative and also production materials of the campaigns ( tv. spots, ooh, media ads,social media and online campaigns, brochures, flyers, POSM, events, special projects). o Maintaining a strong and functional business partnership between the clients and the agency. Understanding the client business, monitoring the market, analyzing of the competitors's communication.o Manage cost negotiations to ensure agency profitability and client understanding of agency value for money. Establishing partnership and negotiate prices with suppliers (research pr, online, av/print production agencies): organizing pitches, evaluating, selecting and finalizing deals.Achievements:o Efficient coordination of a multitasking team in projects with tight deadlines and time pressure: new business unit, electoral campaigns (max. 40 people).o Trained and coached people in my team - starting with hiring, coaching, constant feedback, personal development plan and evaluation (teams of 5-10 people).o Completed important projects on time and within budget for the most important clients in my group: Telekom, Raiffeisen Bank, Apa Nova.o I worked for international companies and also romanian ones: Scandia, Petrom, Arena Mall, Lidas, Frigotehnica, Arcub.o Have been part of a team who participated in a presidential electoral campaign (Traian Basescu, 2009). Show less

Communication strategy development, creative briefing, project management and coordination for: - Political campaigns: Traian Basescu for Presidency ( 2009), PDL (European Parliament 2007&2009, local election 2008 Bucharest&Iasi, Romanian Parliament 2008), - Brand communications: Raiffeisen Bank (2006-2007), Millennium Bank (2009), Arcub, launching Arena Mall in Bacau, - Social campaigns (2007-2008): SECS -”Love whithout worries” an educational campaign to increase… Show more Communication strategy development, creative briefing, project management and coordination for: - Political campaigns: Traian Basescu for Presidency ( 2009), PDL (European Parliament 2007&2009, local election 2008 Bucharest&Iasi, Romanian Parliament 2008), - Brand communications: Raiffeisen Bank (2006-2007), Millennium Bank (2009), Arcub, launching Arena Mall in Bacau, - Social campaigns (2007-2008): SECS -”Love whithout worries” an educational campaign to increase use of modern contraceptionFinancial supervisions of all accounts in the group, working closely with top management and Finance Director Guidance for professional growth of Account Executive and Senior Account Executive Show less

 Project management & events for the following clients: Macromex, Dial Telecom, Consulco.

 Coordination of monthly brochure and internal communication.

 Selecting the relevant images to complete the news department archive.

 Research and editing information about the invitations of tv shows, coordination of the production team for summer shows.