Iuliia Lebedenko Email & Phone Number

Ukraine

Key accomplishments:- Measured product-market fit by researching the Web services market, defined niche key players, market volume and key customer personas;- Developed the product strategy, project KPIs, monetization strategies, conversion rates managing via A/B or A/B/C tests for primary verification and A/A testing to confirm the hypothesis;- Led the Service Hub project from a testable idea and mockups to Launch;- Set up a sustainable revenue generation project by offering an alternative way for web design services niche;- Negotiated and concluded 7 contracts with external B2B partners with revenue about 15-20% of the project;- Participated in the definition of marketing and sales strategies including e-mail marketing, actions and promotions, creating educational and promo content and frontline staff training;- Defined pricing strategies;- Increased conversion rates by offering different packages for each group.

Key accomplishments:- Devised and established vendors’ themes quality check procedures, standards, and specifications;- Defined pricing strategy and revenue share;- Created a most wanted products list based on 1k customer surveys and 150 interviews;- As a part of the Product Team participated in the development and improvement of customers and vendors interfaces; - Involved about 200 web design authors and deployed more than 1k products;- Prepared drafts of the legal documents, guidelines, and instructions for the authors.

Key accomplishments:- Guided, developed and released 4 flagship products;- Created concepts, roadmaps mockups, and epics for 14 e-Commerce modules, including CMS pages Builder;- Initiated and led daily, weekly meetings in 2 Agile oriented teams.

Key responsibilities: - Account management;- Put together the project team, to make the timescale and quality standards of the delivered result meet agreed targets;- Resolved conflict situations, when the project plan was adjusted;- Conducted the QA check of the finished projects;- Provided personal recommendations, depending on the product knowledge;- Wrote, proofed and edited sales proposals and correspondence.