Senior Digital Marketing Specialist
St Petersburg, St Petersburg City, Russia
Worked with different goals: reach, traffic, engagement, cpv, cpa, cpo, etc.CPA-oriented and CPO-orieted strategies most beloved!1. Created and optimized efficient campaigns (mosly in banking sphere, real estate, retail):- Google Ads, Yandex Direct - as expert- Facebook Ads, MyTarget (incl. RTB), Vk - as expert - Display & Video 360, YouTube - as specialistWorked with services:- Yandex.Metrika, Google Analytics- Google Tag Manager (Created custom scripts for tracking goals (using native JavaScript))- calltracking and lead tracking systems: Zapier, CoMagic, Calltouch etc.- optimization engines: K50, Marilyn, AlyticsCombined services into single end-to-end Analytics.Took minor knowledge of Power BI (made simple dashboards for staff).2. Developed complex strategies, covering user behavour at each step of CJM.Created visual concept and presented it to client.3. Managed project works in 3-5 staff members team to keep quality & DL.4. Was mentor for junior staff