Sergii Iushchenko Email & Phone Number

• Developed and approved a company growth strategy, restructuring and automating numerous business processes. These initiatives resulted in a 600% increase in customer requests and a 50% reduction in response time, all without expanding the team.• Created and implemented motivation programs for the support team and B2B managers, enhancing customer service quality and achieving key KPIs. Additionally, hired and organized SEO and PPC teams, enabling the successful relaunch and optimization of all marketing channels, which reduced the cost per lead by over eight times and doubled the conversion rate.• Assembled a design team to create a new website and personal account interface, incorporating modern UX/UI solutions. The updated design and new features elevated brand perception to a premium level, significantly increasing customer Lifetime Value (LTV). Redesigned email newsletters and advertising materials for PPC campaigns and social media to further boost engagement and performance.• Hired and managed a development team, organizing workflows under Agile and Scrum methodologies. Implemented an iterative approach to integrating the new design, ensuring strict compliance with technical specifications. Developed a comprehensive backlog of technical tasks and ensured the seamless implementation of new features, including data protection enhancements. All tasks were executed within regular sprints, meeting deadlines and priorities, and achieving project goals.• Coordinated collaboration with new contractors and integrated additional payment systems, expanding payment options for customers. Led the introduction of new language versions to the website, broadening the service’s accessibility. Conducted a detailed analysis and revision of VoIP services’ profitability, as well as sales of numbers and traffic, achieving record-breaking results in registrations, virtual number sales, and overall company revenue.

Development and Sales:• Actively participated in strategic planning and development of the company, which helped form successful strategic decisions;• Studied the activity of competitors and identified our competitive advantages; • Developed and successfully implemented a new approach to working with customers;• Gathered and adjusted teamwork in Kyiv and regions, which increased outreach and acquisition of new customers;• Collaborated with the product marketing team on issues of business automation and monetization processes, as a result, it was possible to implement a new function for interacting with clients on the website and in the application, which allowed us to increase competitiveness;• Developed and successfully implemented a new business model, achieving new revenue streams and ensuring the return on the company's monthly costs within the first month of inception.• Collaborated with the legal department on contract templates covering all monetization options.Marketing and Partnerships:• Organized partnerships with restaurants to host food tastings and live Facebook communication with influencers;• Successfully organized master classes from top restaurants for the 2016 Street Food Festival;• Launched successful projects with partners such as: "Euro 2016" with Hit FM, "Video Recipes" with Samsung (e.g., product placement), the "World Class Ukraine 2018" event;• Successfully coordinated cooperation with more than 300 restaurants;• Secured more than 100 restaurant partners per year, generating roughly $200,000 in annual revenue, making the company profitable for the first time.

Strategic Development:• Developed and coordinated the product development strategy for an e-commerce startup;• Conducted marketing research to identify its key development trends to adopt the product to market requirements;• Analyzed and evaluated competitors to identify unique competitive advantages;• Defined the target audience and researched customer needs;• Analyzed all possible monetization methods based on studying competitors and their features;• Prepared and successfully delivered presentations covering key aspects of the product;• Effectively collaborated with the Product Marketing team to set business objectives and plan long-term goals.Achievements in strategic development:• Developed the product side of an e-commerce startup, conducting market research, and analyzing development trends and competitors;• Defined target audience, assessed customer needs, and identified competitive advantages;• Collaborated with the product marketing team to set business objectives and create presentations;• Formulated and coordinated product vision with the product marketing team, and generated income forecasts and a sales strategy;• Created an action plan to enhance and jumpstart the platform’s future development and sales growth.

Kyiv, Kyiv, Ua

Business development and partnership:• Analyzing end users’ needs to develop more efficient strategies and products;• Evaluating the infrastructure, needs, and capabilities of potential partners, which helped to form a successful partnership;• Writing commercial offers and designing presentations to recruit new partners and promote the company’s products;• Recruiting new partners, including cold calls and personal meetings;• Negotiating and closing deals with partners regarding promo campaigns;• Creating and supporting long-term business partnerships;• Coordinating and controlling promotional campaigns in cooperation with other departments;• Responsible for achieving KPIs and tracking campaign volume and timelines.Achievements:• Closed more than 1000 deals with more than 270 partners, generating the company more than $500,000;• Was recognized and awarded as the best manager for exemplary performance and contribution to the company’s development.