Iva Pentcheva Email & Phone Number

Amsterdam, Nh, Nl

Herzogenaurach, Bavaria, De

Oo

Herzogenaurach, Bavaria, De

- Manage the creative production of campaigns featuring new adidas collectionsLead budget negotiations with 3rd party production partners for all parts of production- Streamlined the creation of videos for select exclusive products to be featured on adidas CONFIRMED app with threefold volume increase - Led the creation of animated social media posts, revealing limited edition sneakers during a 3-months long campaign - Oversee the image creation for selected products to be featured on adidas.com from conception to delivery of final asset, with scope increase of 50%Ensure projects follow the studio process and are completed on time and and within budget, while managing multiple projects simultaneously

London, London, Gb

Portland, Or, Us

• Supported producers during production and delivery of films• Led post production of Montblanc social global campaign, What Moves you makes you, with Spike Lee and Taron Egerton • Owned internal production shoots for Ray Ban Pitch work and managed communication with outside vendors as necessary• Led the in-house editorial business unit: managing 4 FTEs, allocating resources and department budgets• Proactively cultivated the system for tracking and reconciling productions budgets

Portland, Or, Us

• Globally led ERP system implementation of NetSuite from awarding phase to post go-live support, across network of 8 offices (US, Brazil, EMEA, Asia)• Shaped communication flow between W+K stakeholders and NetSuite team• Tracked progress of deliveries and budget against agreed scope with W+K Global Management Team• Streamlined and unified financial processes across the W+K network to work with new ERP system • Took active role in the set up and configuration of ERP system to meet W+K needs

Portland, Or, Us

• Partnered with Finance Director & Group Account Directors on strategically forecasting multi-million euro monthly + yearly revenue plans• Prepared financial impact analysis for strategic projects• Oversaw all financial operating processes and analysed results • Managed month-end closing of accounts, identified and resolved issues, compared with past results and projections• Coached team members in client accounting roles• Managed external ERP support on system improvements

Portland, Or, Us

• Identified financial status by comparing and analysing actual results with plans and forecasts• Performed client profitability analysis and reporting• Increased productivity by developing automated accounting applications; coordinated information requirements• Gathered financial data to prepare price proposal based of staffing needs• Part of the lead implementation team, responsible for rolling out of ERP system Maconomy to Wieden + Kennedy Tokyo office

Portland, Or, Us

• Organised and maintained the financial aspects of ongoing projects of key clients• Prepared the by-weekly financial status meeting with stakeholders within agency (account managers • and directors, project managers, agency producers and others) • Detected discrepancies and resolved client billing issues

Portland, Or, Us

• Maintained and managed accounts payable records• Received and processed all invoices, expense forms and requests for payments

Bachelor Of Science (B.Sc.), International Business Administration

International Baccalaureate