Ranging from TV & print to digital media, creating integrated cross-channel concepts with focus on visual design and craft for high end brands such as Tiscali, Pirelli, Ferrero, Bulgari, Collistar.

In charge of concept creation and implementation, supervising complex projects with various outcomes such as: websites, mobile app, rich media, social media marketing campaign for clients such as Ikea, Kimbo, Johnson’s Baby, Auchan, Burger King

Art direction and implementation in cross-platform advertising campaigns on national and global client accounts such as Fastweb, Sky, Husqvarna, Armani

Direct from concept to completion various media project as well as major photo and video shoots for clients such as Dimensione Danza, Diesel, Gas Jeans, Sinv Italia and Pernod Ricard.

As a Digital Art director at Simple, directed a team of designers and worked closely with information architects and developers on websites, user interfaces for digital tv and mobile applications as well as created the visual identity of several tv formats for various clients including Rai, Mediaset, Telecom, Barilla and Puntoshop.

Initially worked as a member of the creative team as a Graphic Designer, then lately supervised it as Art Director. Performed lead role in the design and production of print, identity, packaging, multimedia, web design and web applications for important clients like Disney, MBC, Honda, Sfera web.