Iva Kurtz Email & Phone Number

Germany

* Executive adviser fostering collaboration among the Chief Marketing Officers across APAC, EMEA, as well as NA within a prominent Fortune 100 company during the development of a global ABM strategic initiative.* Executive leader formulating the Channel Marketing strategy for a lead technology firm, with a particular focus on addressing and overcoming.

Chicago, Illinois, United States

Designed B2B marketing strategies and oversaw cross functional teams delivering performance marketing campaigns in support of clients’ digital transformation journeys.* Architected a campaign strategy for Envoy’s Brand to Demand global demand generation campaign, a 2022 B2B Ignited Elevation Award winner delivering +28% SQL pipeline velocity over 6.

Independent consultant advising clients on brand experience strategies, client-agency relationships and innovation & growth strategies.Caregiver to a terminally ill parent.

Led cross-functional teams responsible for repositioning a legacy healthcare technology provider, establishing a new brand for a health system both of which exceeded expectations. Guided additional teams in the technology stack evaluation of.com properties in preparation for true marketing automation & personalization.Deliverables: brand strategy.

* Collaborated with sales, product and engineering teams on the evolution of a client centric corporate strategy and product roadmap. * Established Global Client Services and Creative Development department identity, mission, vision and goals, job descriptions, career path, and performance evaluation process.* Led 43 member Global Client Services team and.

Led a cross-functional team responsible for Verizon’s B2B sales and marketing program across SMB, Enterprise, and Government communications.* Delivered a 24% increase in awareness & consideration for Verizon’s B2B business.* Surpassed MQL goal by 37% through a carefully designed integrated marketing campaign & program optimization.* Drove 80% of Verizon’s.

* Led a small Verizon Wireless sales enablement project in 2005 that was nurtured into the largest agency account through proactive business development and thoughtful team mentoring fostering true team collaboration and client dedication. * Designed and negotiated annual contract with client procurement and executive teams.* Served as trusted advisor and.

* Developed digital and traditional direct marketing strategies for multiple Wells Fargo product groups, including online products and services, home equity, mortgage and deposits products.* Attained a 15% response rate from C-level executives and line of business managers in a campaign that became the benchmark for all Oracle direct marketing campaigns. *.

• Lead author of marketing plans & communication strategies for Qwest Digital Media, NETdelivery Corporation and Colorado Student Obligation Bond Fund Authority ( CSOBA).* Overwhelmed the NETdelivery sales team with.
• Designed and assisted with implementation of a highly targeted on site sales event for Qwest Digital Media that generated the majority of their sales leads.

* Established the Grey e-Marketing San Francisco office while managing cross-functional teams working on PMC-Sierra, NorthPoint.net and Oracle.* Achieved an 800% traffic increase by leading the direct marketing portion of an integrated campaign for NorthPoint.net.* Secured a $1.2 million project by leading a new business events and promotions pitch.*.

Managed the strategic development of web marketing initiatives Sprint loyalty program while also coordinating the writing of new business pitch proposals, including Sun Microsystems Educational Services.Agency.com was one of the very first digital advertising agencies.

Managed direct response programs for Fidelity Investments, IBM and Dell, including the very first web advertising programs.; Achieved product sales 33% above forecast by managing a cross-functional team of 14 in the development of an integrated campaign for a new product launch for Dell’s home and small business segments.* Led the development and flawless.

* Increased brand awareness by 28% within first three months of an advertising campaign aimed at re-established the Dr. Oetker brand in the Czech and Slovak markets, after an absence of more than forty years.* Headed up the accurate adaptation of international advertisements for launching Henkel and Tambrands in the Czech and Slovak Republics among other.

Bachelor Of Arts (B.A.)

Education record

Education record