Building business specific mailing strategy based on the nature of the data. Handling Power MTA configurations effectively to aid delivery/deliverability. Ensuring the content is spam free/optimized. Providing deliverability assurance for respective client’s mailing with appropriate strategy based on available system and network resources.• Manage deliverability processes; i.e. feedback loop programs, whitelisting, monitoring blacklists, bounce management, log analysis and blocklist resolution.• Develop email delivery strategies for top US, UK and Canadian Retailers, Banks & Hospitality companies.• Monitor network performance to determine whether adjustments need to be made to the outbound deployment system to accommodate both ISP and client needs.• Develop & present quarterly, half-yearly & yearly e-mail performance metrics review for clients.• Maintain and establish positive ISP relations.• Client facing, on-boarding, migration, IP/domain warmup plans.• Content testing, inbox testing, spam optimization, subject line creation, data segmentation and testing to optimize performance.• Responsible for all aspects of email deliverability from technical point of view.

As a digital marketing specialist, I am responsible for coordinating on-going execution and implementation of email strategy using marketing automation tools, which include creation, testing, distribution and post-distribution assessment of campaigns.• On-boarding new accounts, migration, and merger of CRM data.• Act as the point of contact for clients’ digital projects. Building strong, long-term client relationships and maintaining frequent, direct contact.• Developing both retention and trigger-based campaigns to drive user engagement and success• Execute targeted campaigns including list management and database segmentation • Maintain standards, systems and best practices for CRM strategy and usage • Support relationships with third party suppliers to ensure systems are optimized • Implement continuous testing and analysis of email programs• Increasing business intelligence through user segmentation• Analyze customer data to create personalized, 1-on-1 user experience email campaigns.

Accountable for building brand awareness and developing leads through social media, creating and managing lead nurturing campaigns.• Grow and nurture marketing qualified leads down the funnel through marketing automation, and curating/distributing valuable content.• Implement social media posts and advertising activity through Social Studio as well as Facebook, Twitter, Instagram, LinkedIn and Google+ for different product lines• Plan and ensure execution of initiatives for online lead/customer acquisition, retention and activation/reactivation with an objective of scaling up CRM channel’s contribution into the overall business.• Managing and maintaining the lead management systems in HUBSPOT CRM.• Established strong social media presence across all social media channels by engaging with the community, building a strong industry network. Built Twitter following base of 3000+ to date.