- Responsible to drive vertical segment growth plans from identification to implementation- Year over year delivered profitable top line growth for the segments, outperformed industry by 2% - In accordance with the Business Line strategy, developed and implemented 5 years strategic plan for the segments, including: product and service portfolio roadmap, EMEA and global roll out strategy, manufacturing footprint, logistics, sales and profit targets, evaluate core value proposition- Launched industry first recycling ready flexible packaging material for retort application from technical targets to the global roll out, including value engineering and value proposition, marketing and sales campaigns- Designed and executed semi-monthly webinars to improve vendor relationship, targeting largest EU retail chains as well as manufacturers - Provided support during local and regional implementation of new products- Coached and motivate sales organization, ran quarterly commercial and technical trainings- Drove and ensured knowledge sharing and cross-collaboration process with innovative portfolio review and vertical review sessions- Supported sales organization with key negotiations and presentations to large customers and new business opportunities - Contributed to the implementation of Amcor rebranding campaign

- Responsible for global marketing strategy definition and execution for highly fragmented product portfolio with 3 product categories, 20 product lines and 500+ items in a highly matrixed organization- Based on defined customer needs, drove strategic marketing initiatives including: product portfolio planning, cost and price targets definition as well as achievement of financial targets - Outperformed BU growth

- Achieved +20% NS GR (2016-2017) of rental segments (13% above company average). Crafted strategic direction and product leadership strategy for the rental business, defined consumer relationships and partnership concepts, in close collaboration with local teams, tested and launched new product strategy

- Created competitive marketing strategy focusing on Latin America, SoEA, India, Achieved +50% NS GR 2012-2017 for respective product line

- Orchestrated BU in Russia, constructed and executed product line strategy achieved consistent double digit NS growth (20% CAGR)- Made a significant impact on Hilti brand awareness across the Russia, due to close work with local TV show (http://www.peredelka.tv) and social media channels(https://www.youtube.com/channel/UCEVywLKPJcyzqcWMswzooug)

- Doubled sales on own territory within 3 years. Best performing sales managers in Hilti Russia 2009 (100% NS GR in 3 years)

Individual customer service and consultation, demonstration of all products, customer oriented product presentation. Execution and coordination of all processes; eg. order entry, incoming goods, acceptance of repairs, inventory and cash management.