Management & Marketing BoutiqueCreemos que cada empresa tiene el potencial y se convertirá en algo grande.Diseñamos soluciones estratégicas y creativas a través de verdaderos expertos de negocio, herramientas, inspiración y un marco de trabajo a la medida. Somos un grupo de profesionales con trascendencia en distintas áreas de negocio, no somos académicos o consultores, sino un nuevo modelo de trabajo diseñado y operado por personas con experiencia y conocimiento real, gente como tú.

NO ES LO QUE HACEMOS,ES LO QUE CONSEGUIMOSBajo nuestra metodología Lifetime Business y a partir de inteligencia artificial, bases de datos y plataforma propia, desde Increnta desplegamos proyectos enfocados en multiplicar las ventas de nuestros clientes con una especialización por industria y 12 áreas de especialidad que cubren la totalidad de la campaña.¿Nuestro reto? Impactar desde Internet en todo el ciclo de decisión de los usuarios y construir relaciones para toda la vida entre clientes y marcas.Contamos con 20 años de experiencia en el mercado, campañas activas en 24 países y presencia directa en España, Colombia y México. Nuestro equipo, formado por más de 200 profesionales en estos países, despliega proyectos que impulsan ventas en más de 100 clientes de 14 sectores de actividad, como Tecnología, Salud y Farma, Formación o Industria, convirtiéndonos en una consultora digital de referencia en España y Latinoamérica.

Somos una agencia de marketing especializada en la industria del entretenimiento. Promovemos y comercializamos de forma profesional talento, contenidos y eventos de nuestros clientes. Conjuntamos estrategias de marketing, publicidad y promoción con el manejo artístico teniendo en cuenta que cada cliente es único y requiere soluciones y alternativas a su medida para impulsar todo su potencial.Contamos con un equipo de servicio a clientes dedicado y apasionado para lograr los resultados de artistas, marcas, empresas e instituciones públicas.Sumamos 20 años de experiencia en la industria de la música y marketing de consumo.Oficinas en la Ciudad de México, Monterrey, Guadalajara y Bajío. Aliados en Los Ángeles, EUA, así como Centro y Sudamérica.

Responsibilities• Top line growth responsibility & strategies development• COGS & Gross Margin responsibility (Gross Margin accountability in P&L) management via Pricing strategies, vendors negotiations, categories optimization & portfolio management.• Define develop and manage products category portfolio including innovation programs• Establish & implement pricing strategy• Define penetration strategy (New stores & Market planning)• Marketing, campaigns & promotions calendar for retail sores• Sales management responsibility (sales quotas, master file, discount & rebates, etc)• New business development leader (Food service, Modern trade retail & Licensing)• CRM & Rewards program development & management• Innovation & R&D strategyAchievements• Developed overall Marketing, Business and Brand Strategy• +12% Top line growth in a recession/crisis year (2009) • Reduced COGS in 8% increasing EBITDA in 10%• Established pricing strategy• Redefined innovation strategy and R&D process• Supported 70 New store openings• Launched 15 new products• Developed CRM & Rewards program (Loyalty program)• Implemented Local Store Marketing tools• Restructured MKT organization for growth• Established S&OP supply planning process

• Marketing & Brand Strategy for the Hispanic segment• Portfolio Strategy with a DMA approach• Strategic use of the $ 75.0 Million US targeted towards this business segment• Define Marketing Mix, be it national vs. local, ATL vs. BTL or Brand Building vs. Operational/Channel driven.• Local Marketing development• Consolidated Hispanic Specialized Sales/Marketing teams Strategy• Create performance tracking metrics for each of the core business

Corporate Marketing Director • Development of the 5-year strategic plan for multiple business units. Member of joint ventures and acquisitions team. Member of the board of directors. • Development of Brand and Marketing strategy for the company’s entire portfolio. Head of the New Products and R&D committee. Member of the Commercial committee. Responsible for the Business and Market intelligence department.• Guarantee the development and execution of new product launches, establish pricing and distribution strategies, create advertising and PR campaigns, as well as trade and consumer promotions.• Promote synergies and improve relations with foreign marketing and technical partners: Candia (France) and Puleva (Spain), among others.Achievements• Achieved brand share of # 1 or # 2 across all product categories. (vs Danone, Yoplait, etc)• Maintained growth above 15% to 20% per year for the last 4 years focusing on emerging segments and consumer trends such as Health, Kids, Out of Home and Functional foods. • Redefined and consolidated the brand’s architecture. Created, managed and launched new brands like Vivelala, Yomilala and Natural’es.• Developed several integrated communications campaigns.• Capitalized the acquisitions of Parmalat, Nutrileche and Volcanes brands.Marketing Manager Milk Division. (March 2001- Oct 2004)• + 8 pts in Market share for the Std. Milk segment after implementing strategies driven by consumer insights that led to a complete relaunching of Lala’s portfolio. • +35 pts. in market share for the flavored milk jumping from #5 to # 1 in competitive position in less than 2 years. • Developed and launched functional milk segment portfolio with incremental sales of USD $25 MM. • Consolidated a national flanker brand to fight against regional competitors achieving leadership of the segment with 65 pts. of Market share.

Marketing Manager (Group Manager).Responsible for a USD $60 MM business managing key global and local brands like Appleton, Smirnoff, Malibu, Baileys, Agavero, Dobel, J&B and Matusalem; developed marketing and business plans; implemented integrated communications strategies, as well as consumer promotion activities; created innovative PR and event marketing concepts to reinforce the brands on- and off-premise; developed distribution and pricing strategies according to portfolio management objectives. Brand Manager Jose Cuervo Especial. Responsible for the re-launching of the Jose Cuervo brand in Mexico with a new positioning aimed at young adults and building on fun and irreverent themes; launched an innovative advertising campaign supported by a Beach Volleyball tour which I coordinated (team of over 40 people); developed and implemented creative consumer promotions such as value packs, as well as loyalty programs for consumers (e.g., Mexican version of “Cuervo Nation”); member of the team that developed the global brand strategy; created strategies that reinforced the brand in the USA (Hispanic market), as well as executed cost reduction strategies as a response to an Agave shortage and an inflation crisis.Key Results: Took the Jose Cuervo Especial brand from 400,000 9lt/cases to almost 700,000 9lt/cases. From #5 to the #2 position in Mexico. Plus a 230% increase in P&L.

Marketing coordinator “Health Care”. Responsible for relaunch of Airomir and Minitran; developed sales and distribution programs; implemented loyalty programs targeting physicians; coordinated sales programs with wholesalers, as well as developed on-premise POS merchandising strategies for pharmacies and drugstores.Strategic Planning executiveResponsible for conducting market research programs and developing business and marketing strategies that help the business units achieve their objectives; participated in the corporate strategic planning process as well as pacing plus programs.