Ivan Martinov

Ivan Martinov Email and Phone Number

Ad-Ops and Programatic Buy-Side Specialist @ bTV Media Group EAD
Sofia, BG
Ivan Martinov's Location
Sofia, Sofia City, Bulgaria, Bulgaria
About Ivan Martinov

Ivan Martinov is a Ad-Ops and Programatic Buy-Side Specialist at bTV Media Group EAD.

Ivan Martinov's Current Company Details
bTV Media Group EAD

Btv Media Group Ead

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Ad-Ops and Programatic Buy-Side Specialist
Sofia, BG
Website:
btv.bg
Employees:
555
Ivan Martinov Work Experience Details
  • Btv Media Group Ead
    Ad-Ops And Programatic Buy-Side Specialist
    Btv Media Group Ead
    Sofia, Bg
  • Btv Media Group Ead
    Ad-Ops & Programatic Buy-Side Specialist
    Btv Media Group Ead Apr 2022 - Present
    Sofia, Bulgaria
    + Creating new ad formats and templates to adapt ad creativesbased on the result of researching the market of advertising andlooking for better understanding of the new trends.+ Creating creative ad campaigns from scratch, optimization andexecution of advertising customer requests, using technologiesDSP & SSP (Google Ad Manager 360).+ Following up on the content as a client advert and optimizingKPIs and brand safety if needed in the frames of a campaignexecution,… Show more + Creating new ad formats and templates to adapt ad creativesbased on the result of researching the market of advertising andlooking for better understanding of the new trends.+ Creating creative ad campaigns from scratch, optimization andexecution of advertising customer requests, using technologiesDSP & SSP (Google Ad Manager 360).+ Following up on the content as a client advert and optimizingKPIs and brand safety if needed in the frames of a campaignexecution, to achieve our performance expectations.+ Integrating UTM tracking in Google Analytics and monitoring ofadditional third-party ad measurement system platforms:o Gemiuso Sizmeko Campaign Manager 360o Double Verifyo IASo Adform+ Testing and troubleshooting formats and ad positions in order toresolve delivery performance problems by personal skills or withsupport from in-house or 3rd party professionals.+ Work with DMP Adform platforms to collect, organizes, andactivates first-party audience data from various online, offline,and mobile sources in the ecosystem of BTV Media.+ Design, implementation and optimization of internal projects inthe advertising formats and Web design using Photoshop andFigma.+Analyzing reports and statistics, on a daily and weekly basis, totrack performance or turnover indicators over regular andspecial projects, based on customer groups' behavior.+Ensuring ad campaigns comply with data governance legislation.+ Administration of direct and inhouse projects related toWebsites and Ads UX/UI improvements.+ Managing different kind of special digital projects and directinteraction with sales, design, development and QA teams.+Analyzing and troubleshooting of issues related to BTV MediaGroup websites and finding solutions in order to fix them. Show less
  • Netinfo
    Ad-Ops Specialist
    Netinfo Dec 2019 - Mar 2022
    Sofia, Sofia City, Bulgaria
    + Optimizing and executing customer requests in SSP - SmartAdServer and Google Ad Manager 360.+ Building & trafficking quality Ads performance by analyzing andfollowing up statistics.+ Following up UTM/Analytics & additional 3rd party trackersstatistics and metrics:Gemius, Sizmek, Camp Manager 360, OpenX+ Testing and troubleshooting formats and ad positions in order toresolve delivery performance problems by personal skills or withsupport from in-house or 3rd… Show more + Optimizing and executing customer requests in SSP - SmartAdServer and Google Ad Manager 360.+ Building & trafficking quality Ads performance by analyzing andfollowing up statistics.+ Following up UTM/Analytics & additional 3rd party trackersstatistics and metrics:Gemius, Sizmek, Camp Manager 360, OpenX+ Testing and troubleshooting formats and ad positions in order toresolve delivery performance problems by personal skills or withsupport from in-house or 3rd party professionals. Show less
  • Plast Market Ltd.
    Frontend Developer
    Plast Market Ltd. Sep 2018 - Nov 2019
    Sofia City, Bulgaria
    Collaboration with UX designer to convert his ideas in a code.+ Creating different templates and layouts for CMS OpenCartplatform to visualize the web design, both tablet mobile version.+ Installation and setup of different kind of modules into CMSOpenCart platform.+ Add and actualization of the product range.+ Synchronization of the product range with other databases.+ Testing and fixing of different kind of issues.+ Buying and setting up domains to maintaining… Show more Collaboration with UX designer to convert his ideas in a code.+ Creating different templates and layouts for CMS OpenCartplatform to visualize the web design, both tablet mobile version.+ Installation and setup of different kind of modules into CMSOpenCart platform.+ Add and actualization of the product range.+ Synchronization of the product range with other databases.+ Testing and fixing of different kind of issues.+ Buying and setting up domains to maintaining and supportingcloud VPS.+ Analyzing and monitoring of the traffic coming from externalresources using Google Analytics on a daily basis.+ Executing SEO optimization of the websites in collaboration with3th-party SEO specialists. Show less
  • Plast Market Ltd.
    Junior Web Designer
    Plast Market Ltd. Apr 2018 - Sep 2018
    Sofia, Sofia City, Bulgaria
    + Working closely with the UX designer and content manager todiscuss basic design principles, how to create layouts anddesigns.+ Using content management system to create and edit modules,add custom code and etc.+ Creating and designing of Ad banners in social media.
  • Business.Bg
    Graphic Designer
    Business.Bg Oct 2016 - Aug 2018
    Sofia, Bulgaria
    + Creating and design of business cards, catalogs, posters,brochures and outdoor BTL.+ Communication with clients and different sprinting houses.+ Following up if products are compatible with the brand bookrequirements
  • Website.Bg
    Web Designer
    Website.Bg May 2016 - Oct 2016
    Sofia, Bulgaria
  • Bull Web
    Web Designer
    Bull Web May 2014 - Mar 2016
    Sofia, Bulgaria
    Creating websites on CMS platform, WordPress.+ Uploading and content managing and SEO optimization.+ Installing and setting up of different modules and templates.+ Buying and setting up domains to maintaining and supportinghosting servers.

Ivan Martinov Education Details

Frequently Asked Questions about Ivan Martinov

What company does Ivan Martinov work for?

Ivan Martinov works for Btv Media Group Ead

What is Ivan Martinov's role at the current company?

Ivan Martinov's current role is Ad-Ops and Programatic Buy-Side Specialist.

What schools did Ivan Martinov attend?

Ivan Martinov attended New Bulgarian University.

Who are Ivan Martinov's colleagues?

Ivan Martinov's colleagues are Svetlana Dimitrova, Siraj Uddin Siraj, Radoslava Domuschieva, Atanas Arabadzhiev, Milko Mihaylov, Mariela Dragolova, Anna Yankulova-Donkova.

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