Ivan Martinov Email and Phone Number
Ivan Martinov is a Ad-Ops and Programatic Buy-Side Specialist at bTV Media Group EAD.
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Ad-Ops And Programatic Buy-Side SpecialistBtv Media Group EadSofia, Bg -
Ad-Ops & Programatic Buy-Side SpecialistBtv Media Group Ead Apr 2022 - PresentSofia, Bulgaria+ Creating new ad formats and templates to adapt ad creativesbased on the result of researching the market of advertising andlooking for better understanding of the new trends.+ Creating creative ad campaigns from scratch, optimization andexecution of advertising customer requests, using technologiesDSP & SSP (Google Ad Manager 360).+ Following up on the content as a client advert and optimizingKPIs and brand safety if needed in the frames of a campaignexecution,… Show more + Creating new ad formats and templates to adapt ad creativesbased on the result of researching the market of advertising andlooking for better understanding of the new trends.+ Creating creative ad campaigns from scratch, optimization andexecution of advertising customer requests, using technologiesDSP & SSP (Google Ad Manager 360).+ Following up on the content as a client advert and optimizingKPIs and brand safety if needed in the frames of a campaignexecution, to achieve our performance expectations.+ Integrating UTM tracking in Google Analytics and monitoring ofadditional third-party ad measurement system platforms:o Gemiuso Sizmeko Campaign Manager 360o Double Verifyo IASo Adform+ Testing and troubleshooting formats and ad positions in order toresolve delivery performance problems by personal skills or withsupport from in-house or 3rd party professionals.+ Work with DMP Adform platforms to collect, organizes, andactivates first-party audience data from various online, offline,and mobile sources in the ecosystem of BTV Media.+ Design, implementation and optimization of internal projects inthe advertising formats and Web design using Photoshop andFigma.+Analyzing reports and statistics, on a daily and weekly basis, totrack performance or turnover indicators over regular andspecial projects, based on customer groups' behavior.+Ensuring ad campaigns comply with data governance legislation.+ Administration of direct and inhouse projects related toWebsites and Ads UX/UI improvements.+ Managing different kind of special digital projects and directinteraction with sales, design, development and QA teams.+Analyzing and troubleshooting of issues related to BTV MediaGroup websites and finding solutions in order to fix them. Show less -
Ad-Ops SpecialistNetinfo Dec 2019 - Mar 2022Sofia, Sofia City, Bulgaria+ Optimizing and executing customer requests in SSP - SmartAdServer and Google Ad Manager 360.+ Building & trafficking quality Ads performance by analyzing andfollowing up statistics.+ Following up UTM/Analytics & additional 3rd party trackersstatistics and metrics:Gemius, Sizmek, Camp Manager 360, OpenX+ Testing and troubleshooting formats and ad positions in order toresolve delivery performance problems by personal skills or withsupport from in-house or 3rd… Show more + Optimizing and executing customer requests in SSP - SmartAdServer and Google Ad Manager 360.+ Building & trafficking quality Ads performance by analyzing andfollowing up statistics.+ Following up UTM/Analytics & additional 3rd party trackersstatistics and metrics:Gemius, Sizmek, Camp Manager 360, OpenX+ Testing and troubleshooting formats and ad positions in order toresolve delivery performance problems by personal skills or withsupport from in-house or 3rd party professionals. Show less -
Frontend DeveloperPlast Market Ltd. Sep 2018 - Nov 2019Sofia City, BulgariaCollaboration with UX designer to convert his ideas in a code.+ Creating different templates and layouts for CMS OpenCartplatform to visualize the web design, both tablet mobile version.+ Installation and setup of different kind of modules into CMSOpenCart platform.+ Add and actualization of the product range.+ Synchronization of the product range with other databases.+ Testing and fixing of different kind of issues.+ Buying and setting up domains to maintaining… Show more Collaboration with UX designer to convert his ideas in a code.+ Creating different templates and layouts for CMS OpenCartplatform to visualize the web design, both tablet mobile version.+ Installation and setup of different kind of modules into CMSOpenCart platform.+ Add and actualization of the product range.+ Synchronization of the product range with other databases.+ Testing and fixing of different kind of issues.+ Buying and setting up domains to maintaining and supportingcloud VPS.+ Analyzing and monitoring of the traffic coming from externalresources using Google Analytics on a daily basis.+ Executing SEO optimization of the websites in collaboration with3th-party SEO specialists. Show less -
Junior Web DesignerPlast Market Ltd. Apr 2018 - Sep 2018Sofia, Sofia City, Bulgaria+ Working closely with the UX designer and content manager todiscuss basic design principles, how to create layouts anddesigns.+ Using content management system to create and edit modules,add custom code and etc.+ Creating and designing of Ad banners in social media. -
Graphic DesignerBusiness.Bg Oct 2016 - Aug 2018Sofia, Bulgaria+ Creating and design of business cards, catalogs, posters,brochures and outdoor BTL.+ Communication with clients and different sprinting houses.+ Following up if products are compatible with the brand bookrequirements
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Web DesignerWebsite.Bg May 2016 - Oct 2016Sofia, Bulgaria
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Web DesignerBull Web May 2014 - Mar 2016Sofia, BulgariaCreating websites on CMS platform, WordPress.+ Uploading and content managing and SEO optimization.+ Installing and setting up of different modules and templates.+ Buying and setting up domains to maintaining and supportinghosting servers.
Ivan Martinov Education Details
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Graphic Design
Frequently Asked Questions about Ivan Martinov
What company does Ivan Martinov work for?
Ivan Martinov works for Btv Media Group Ead
What is Ivan Martinov's role at the current company?
Ivan Martinov's current role is Ad-Ops and Programatic Buy-Side Specialist.
What schools did Ivan Martinov attend?
Ivan Martinov attended New Bulgarian University.
Who are Ivan Martinov's colleagues?
Ivan Martinov's colleagues are Svetlana Dimitrova, Siraj Uddin Siraj, Radoslava Domuschieva, Atanas Arabadzhiev, Milko Mihaylov, Mariela Dragolova, Anna Yankulova-Donkova.
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Ivan Martinov
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