I am a marketing and SAP consultant with a bachelor's degree in computer/information technology administration and management from the Faculty of Economics, Business and Tourism - University of Split. I have a passion for artificial intelligence (AI), marketing and a commitment to continuous learning and improvement.Currently, I am the head of marketing for Dalmaland, a first and only fun and water park in Croatia. I lead the development and execution of marketing strategies, campaigns, and content, using Facebook Ads, Google Ads, and other digital platforms. I also work as a SAP consultant for IBM, where I support the implementation and optimization of SAP solutions for various clients, leveraging data and AI technologies. I have successfully completed multiple projects, delivering high-quality results and customer satisfaction. I have also obtained several certifications from IBM ,Google and Google Digital Academy, demonstrating my proficiency and expertise in digital marketing, analytics, and artificial inteligence.
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Sales DirectorPeron 16Zagreb, Hr -
Demand PlannerCoca-Cola Hbc Dec 2024 - PresentZagreb, Croatia -
Head Of MarketingDalmaland Feb 2024 - Nov 2024Biograd Na Moru, Zadar, CroatiaIn my first 9 months as Marketing Director at Dalmaland, I successfully combined creativity and analytics to deliver concrete, measurable results.We implemented smart management measures that reduced costs while simultaneously increasing visitor satisfaction. Our efforts led to:1. Increased Attendance: We boosted visitor numbers by over 15% compared to the previous year.Social Media Leadership: Dalmaland became the industry leader among amusement parks in Croatia in terms of follower count, with significant engagement growth.2. Revenue Growth of Over 30%: We achieved substantial revenue growth in just nine months by focusing on high-quality content and targeted campaigns.3.Exceptional Visitor Satisfaction: We improved complaint resolution, sped up response times, and focused on creating positive experiences, as reflected in guest feedback.4. Enhanced ROI: Through effective budget reallocation, we invested in high-impact channels like Google Ads, which directly drove ticket sales, while reducing spending on less critical areas.At Dalmaland, I established a foundation for data-driven decision-making that enables long-term results. Creativity, strategic thinking, and innovation are always at the core of my work, as I believe the best outcomes come from balancing creativity, analytics, and continuous improvement. -
Sap Consultant InternIbm Aug 2023 - Feb 2024Croatia1. Analyzed business processes related to sales and distribution and customized the SAP SD module to meet client needs.2. Configured and optimized the SAP system, including settings for sales documents, pricing, and order management.3. Collaborated with technical teams to develop functional specifications.4. Conducted system testing, provided user support during implementation, and trained end-users. -
Marketing InternSeekandhit Mar 2023 - May 2023Split, Split-Dalmatia, CroatiaDuring my internship at SeekandHit, I gained hands-on experience in digital marketing by supporting the team in creating, executing, and analyzing advertising campaigns. Key responsibilities included:1. Market Research: Utilized tools like Google Trends to analyze target audiences and market trends to assist in developing targeted campaigns.2. Campaign Planning: Assisted in developing advertising strategies and crafting key campaign messages.3. Ad Creation: Contributed to ad proposals and keyword research using Google Keyword Planner.4. Google AdWords and Facebook Campaigns: Supported the setup and optimization of campaigns, monitoring performance through Google Analytics and Facebook Insights.5. Performance Analysis: Analyzed key campaign performance indicators, resulting in a 10% increase in user engagement.This internship enabled me to develop skills in online advertising, campaign optimization, and data-driven decision-making. -
Operations Controller For Population CensusCroatian Bureau Of Statistics (Državni Zavod Za Statistiku Republike Hrvatske) Oct 2021 - Nov 2021Biograd Na Moru, Zadar, CroatiaAs a census controller, I was responsible for data entry, validation, and supervision, ensuring data accuracy and quality in census execution. Key responsibilities included:1. Data Entry and Processing: Entered and processed census data, ensuring completeness and accuracy.2. Validation and Verification: Validated and verified data to ensure consistency, precision, and error removal, achieving a data accuracy rate of 98.5%.3. Enumerator Supervision and Training: Supervised enumerators in the field and provided training to ensure effective and accurate data collection.This role helped me develop team management, data processing, and quality assurance skills, which were essential for the successful execution of the census and accuracy of collected data. -
Marketing CoordinatorBrandiac Komunikacije D.O.O. Apr 2021 - Sep 2021Zadar, Croatia1. Led Facebook social media campaigns, achieving a 40% increase in brand awareness within two months.2. Analyzed campaign results using Google Analytics to monitor key performance indicators.3. Developed reports in Google Data Studio to track trends and make data-driven decisions.4. Monitored and maintained optimal stock levels of promotional materials for upcoming campaigns.5. Created and managed a client and marketing materials database.6. Produced and interpreted various reports to further optimize marketing activities.
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Call Center AgentHrvatski Telekom Nov 2020 - Mar 2021Split, Split-Dalmatia, Croatia1. Conducted telephone communication with customers to provide personalized solutions and upgrades to existing plans or services, focusing on customer needs.2. Resolved technical issues for clients and offered support to business partners, enhancing customer satisfaction through prompt and accurate issue resolution.3. Adapted sales strategies based on market analysis and customer feedback to better align with current trends and opportunities.4. Built relationships with potential customers through active listening and tailored offers, resulting in increased sales performance.
Ivan Bobanović Education Details
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Computer/Information Technology Administration And Management -
Computer/Information Technology Administration And Management
Frequently Asked Questions about Ivan Bobanović
What company does Ivan Bobanović work for?
Ivan Bobanović works for Peron 16
What is Ivan Bobanović's role at the current company?
Ivan Bobanović's current role is Sales Director.
What schools did Ivan Bobanović attend?
Ivan Bobanović attended Faculty Of Economics, Business And Tourism - University Of Split, Faculty Of Economics, Business And Tourism - University Of Split.
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