Enseño "Strategy in Action", integrando teoría y práctica para preparar a los estudiantes en desafíos empresariales reales.

As the Chief Business Officer at Dirty Kitchen, I lead a team of professionals in the areas of Creators and Social Media. Firmly believing that "brands are built on social," I've worked with clients like Claro, Alpina, Falabella, ABI, Tecno, Infinix, and Grupo Nodriza, developing innovative strategies that enhance their presence and engagement in the digital world.

Responsible for the agency's accounts for Media, Social Media, and communication strategy. Development of actions with audience segmentation by interests, and profiling of prospects by behavior, to be impacted through social media with highly relevant messages that result in better overall performance, both in terms of engagement and conversion. Supported by a team of accounts in the implementation. Clients: TikTok, Tinder, Nestlé, Netflix.

El rol fue trasladado a Brasil.

International management of the Renault Account for Latam (2017 best performance assessment world wide / 4.6). Negotiation with the Marketing and procurement departments to close contracts and deals, strategic leadership of the communication proposals for the region (online and offline), direct management of the most important regional campaigns, brand ambassador and coach for the local teams on Brand Strategy, processes and Communication strategy for the Brand.In my position I lead and supervise the teams from the agencies in latam (Brazil, Argentina, Colombia, Mexico, Peru & Chile), taking care of the quality, planning, production and offering them a regional point of view. I´ve had amazing learnings that allow me to feel confident that I can face any challenge, learn fast and give my best to fulfill the objectives. I´m the window person on conflict management with the countries from the region, the agencies, and the central team (France).

Development of the 360ª strategies for the clients, coordinating the client budget, and attending the requirements, building the presentations for local client and global pitchs. Decision maker and conflict solver with the full relation with the client and with the different departments of the agency. Manager of a team with 10 persons (3 account managers, 5 creatives, 2 strategic planners).Budget control and supervision of the revenue/profit of the account.

I built this company to work for Coca-Cola and provide them industrial design and production. With Coca-Cola we produce the “Good Wishes train”, the largest event done in Colombia, taking the city train and creating a Show that went all around the city. With this project, I started consolidating the company and approach new clients like Intel, Levapan, Pfizer, Cemex, Unilever and other local clients.My responsibility was to do the contact and management of the clients, building commercial offers and also GM responsibilities on finance, HR, revenue and profit.

Leading a 100% dedicated team of more than 40 persons, developing al the BTL actions for Coca-Cola Colombia. Promotions, events, Internal communications and HR events.On my work period Coca-Cola was the most awarded brand on the FIP Festival (Argentina) and Imagen & Marca was the most awarded agency of Iberoamerica

On this experience I start a journey in Digital, CRM, trade marketing, and consultancy. Leading a team in the development of programs for different brands as Alpina, Tecnoquimicas, Boheringer, Andes University & Gatorade. A big learning on how to manage data, search for insights and propose actions based on customer’s behavior.Travel for 4 months to work with CP Proximity Barcelona; the company leading in CRM and trade marketing Consultancy in the world (Gun Report 2006) to learn and understand the trends of this specific areas. On this experience I contribute in projects for the brands AUDI, Danone and Sazz (Dam Brewery).