In charge of the company’s creative vision and business expansion, achieving a 30% increase in annual revenue in 2023 throughout selection and attraction of new businesses. Leading the organization’s success and profitability through selection, management and growth of client portfolio, brands and projects in Mexico and the US (Mumuso, Maquinsa, Periódico el País, Little Kickers, P&G among others). Developed and executed business strategies that drove sales growth and expansion for clients in Mexico and in the US. Deployed campaigns that ensured profitability and repositioned brands in México scooping market share.

Responsible for the agency’s creative vision and production standards aligned with consumer and business objectives of the agency’s clients. Alignment and budget management of the creative and production department. High performance in creative and effectiveness delivery of cross-media campaigns, demonstrated by sales, best in class creativity and effectiveness awards in the local, regional and global marketing industries for brands such as Coca-Cola, Museo Memoria y Tolerancia, Mattel, American Express, Aeroméxico, Liverpool, Unilever, BP, Nestlé, Casa de la Amistad, KCM etc. 7 consecutive years with outstanding creative results that kept Ogilvy México in the CADRE ranking (15 best offices in the World) More than 150 effectiveness, sales and creativity global awards.

Leader of high-performance creative and production teams for integrated campaigns. Identification and selection of top-notch suppliers (art buyer) for audiovisual productions for Scotia Bank, Cadbury, Winners and Unilever amongst others. Achieved supervision of creative and audiovisual production processes for Canada and the British Caribbean Islands.

Leader of creative and production teams (graphic and photographic), maintaining prime creativity, graphic and visual materials of agency’s clients. Identification, selection of top suppliers (art buyer) and allocated budgets alignment in audiovisual productions for brands such as Coca Cola, Volvo, American Express, Motorola, Mazda, Unilever. Delivery of creative and effective results at national, regional and global Marketing and Advertising festivals. More than 50 awards scored in three years.

Lead the art, graphic and photographic production teams, keeping high standard outcomes of creativity, visual/graphic materials for agency clients including: Toyota, P&G, Michelin, ANV, Mead Johnson, AA. Jumped from 10th to 2nd in CCM national rank.

Responsible for creative, graphic and audiovisual development for brands such as Jaguar, KFC, Glaxo-Smithkline, Pizza Hut, Mattel, Gandhi Bookstores, Sara Lee, Wonderbra, and Playtex amongst others.

In charge of creative and graphic development for Internal brands and corporate brands such as: Televisa Company Brand, Teletón, Espacio, Special Shows, Mexico's channels 5 and 4 on-air graphic image.