Currently serving as Commercial Director at a creative design agency, responsible for driving business growth through strategic planning, developing new market services, and establishing lead generation funnels. Oversee client partnerships, identify design needs, and ensure successful project execution from concept to completion.

Collaborated with artist managers and international labels to provide guidance on streaming strategies, release planning, and pitching artist releases to streaming platforms.

Managed the Apple Music and iTunes partnership for Universal Music UK and Ireland across Polydor, Island, Decca, and UMOD labels. Oversaw marketing, promotional, and commercial aspects of Universal Music releases and artist campaigns in collaboration with Apple for the UK and Ireland markets.

Supported the global marketing and accounts team by managing relationships with key partners, including Apple, Spotify, Amazon, Nokia, Vodafone, and MySpace. Coordinated marketing campaigns across Universal territories, implemented campaign engagement in smaller European markets, and facilitated the rollout of central marketing initiatives.

Managed a consistent schedule of successful promotions across assigned venues, including booking artists and DJs for club nights and concerts. Collaborated with external promoters and handled PR and communications for events and venues.

Worked in the digital marketing team at Mercury Records, managing social media and artist websites to update content, grow followings, and improve key performance metrics across a roster of artists.

Worked across the label assisting with A&R, Digital and general label duties.