Ivan Francisco C. Email & Phone Number

Colombia

Bogotá, Capital District, Colombia

- Led the creative strategy and conceptualization for integrated marketing campaigns, focusing on all conversion funnel stages, and increasing client engagement across digital platforms.- Developed and executed innovative copy for cross-channel campaigns, aiming for growth and brand visibility in conversion rates for key clients.- Collaborated with.

Helsinki, Uusimaa, Finland

• As Marketing Specialist for a Finnish - Global company, I'm in charge of establishing the brand personality and strategies across the channels and media for reaching B2B awareness and brand positioning, working mostly.
• Developed the B2B marketing strategies, enhancing brand positioning and awareness across the digitalchannels by over 60%.
• Develop the marketing integration of generative AI tools and products for market analysis and content creation, optimizing campaign effectiveness.
• Facilitated remote cross-functional collaborations, driving strategic consultancy to establish a compelling brand personality and narrative.

Latin America, USA, Mexico, Spain

• As a Team Leader for PR in Latam and the USA, I've successfully led cross-functional PR teams to execute regional and international campaigns. I've demonstrated a deep understanding of the diverse media landscapes.
• Led the conceptualization and execution of PR campaigns, aligning with business objectives to target key audiences, resulting in increased brand visibility and media engagement up to 150% in our top case.
• Led the marketing strategy reaching 120% of press releases for our clients.
• Established and nurtured partnerships with media outlets, influencers, and stakeholders, boosting the brand’s market presence and credibility.
• Capitalized analytics to measure PR impact, refining strategies for enhanced performance.
• Oversaw a team of creatives, PR managers, account managers, and copywriters over 25 multi-levelprofessionals to achieve the campaign's needs.

Latin America, Mexico, USA, UAE

• Directed creative strategies for multinational marketing campaigns, achieving over 60% success rate in project bids.
• Managed a diverse team of over 20 professionals, ensuring the delivery of compelling content across digital,phygital, ATL, BTL, immersive, and experiential platforms for all our accounts and new bids.
• Implemented a traffic management ecosystem to enhance productivity by over 20%.
• Managed high-value client portfolios including Coca-Cola, Nestlé, Diageo, and more, delivering tailoredmarketing solutions that resonated with global audiences.

Bogota, D.C., Capital District, Colombia

Drafting and conceptualization of campaigns according to tenders and requirements from a brief. Developing the strategic and action approach for the different accounts worldwide, with the creative team working together to achieve 360 campaigns with high internal and external impact on brands along ATL, BTL, Phygital experiences, and digital campaigns..

Bogotá, DC, Colombia

• Engaged directly with clients to understand their strategic needs, delivering customized creative solutions that drove campaign success, managing 60% of the company sales.
• Incorporated visionary art direction and leadership, enhancing digital campaign visuals and narratives for B2B and B2C clients, increasing engagement with clients.
• Supervise a team of over 8 members for the execution and performance of digital organic and paid campaigns, including designers, community managers, content creators, and programmatic.

Bogotá D.C. Area, Colombia

- Graphic Design: Demonstrated strong graphic design skills in creating campaign assets.- Creative Storytelling: Infused creativity and storytelling elements into campaign concepts.- Identity Development: Developed brand identities and visual concepts for diverse markets.- Latin America & Europe: Worked on campaigns that spanned Latin American and European.

Bogotá D.C., Colombia

- Campaign Management: Actively managed digital campaigns, ensuring optimal results.- Audience Engagement: Utilized creative storytelling to engage a broad range of audience profiles.- Multinational Reach: Collaborated on campaigns with a multinational reach in Latin America.- Adaptability: Adapted creative strategies to suit diverse industries and.