Ivan Dario Leon Abril Email & Phone Number

Bogotá, Dc., Colombia

- Collaborate in meetings to define work streams and coordinate communication strategies.- Develop visual communication strategies to strengthen brand identity and expand institutional reach.- Lead a team of 7 designers in creating content for internal and external networks.- Oversee the production of videos, infographics, and statements to simplify messaging and enhance reputation.- Co-manage the TikTok account to engage younger audiences and strengthen the institutional image.- Present quarterly reports to senior management with metrics, results, and recommendations for optimizing the area. Achievements: - Updated the Brand Image Manual, projecting a more modern and user-aligned image. - Contributed to a 409% increase in TikTok followers and a 40% increase in youth engagement in one year. (2023-2024).

Bogotá, Distrito Capital, Colombia

- Held meetings with clients to define project scope, address questions, and analyze specific needs.- Directed and coordinated teams to manage accounts and marketing projects for key clients.- Implemented data-driven marketing strategies based on market trends.- Managed project budgets and resources to maximize profitability.- Collaborated with suppliers to align campaigns with client goals. Achievements: - Increased client retention by 20% through personalized strategies and ongoing follow-up.- Carried out campaigns that boosted brand recognition and sales by 40% for entrepreneurs and 15% for B2C.

Bogotá D.C. Area, Colombia

- Designed and applied the strategic direction of the B2B channel.- Led the commercial team, optimizing internal sales processes to improve customer service.- Negotiated agreements with clients and suppliers to expand the client base. Achievements: - Secured participation in the Home Fair and Silver Expo, with a dedicated stand and a profit margin close to 20%.- Organized a December fair with sales of 77 million COP, achieving a profit margin of 10.9% and a 15% markup.

United States

- Advised companies on marketing, design, and communication strategies to enhance competitive positioning.- Developed communication and marketing campaigns to strengthen consumer connection. Achievements: - Successfully acquired and retained 15 key accounts, establishing long-term relationships in industries such as automotive, construction, alcoholic beverages, shopping malls, restaurants, and consulting.

Bogotá, Colombia

- Supervised key accounts, ensuring effective planning and execution of projects and campaigns.- Coordinated multidisciplinary teams, working with partners in the U.S., Ecuador, Venezuela, and Argentina.- Prepared reports and presented results to the executive team, optimizing resources and meeting business objectives. Achievements: - Performed the campaign and launch events for Shell PurePlus and Helix Ultra, increasing sales and brand recognition by 25%.- Directed 10 key accounts in diverse sectors, improving client retention by 35%.

Bogota, Colombia

- Planned and designed marketing campaigns for clients in banking, food, mass consumption, and private companies.- Executed loyalty and CRM strategies, aligning marketing activities with client objectives.- Analyzed and reported campaign effectiveness. Achievements: - Optimized loyalty and incentive plan management using the CRM module in SAP Business One for clients in finance and telecommunications

Bogota, Colombia

- Developed and launchedmass marketing campaigns, events, and BTL activities.- Established partnerships with suppliers to achieve strategic goals and optimize processes.- Controlled the budget and analyzed KPIs and ROI to evaluate campaign effectiveness.

Bogotá, Distrito Capital, Colombia

Management of promotions activities and events for clients like Bavaria, Clorox Harinera del Valle, Shell, and others. Carrying out effective research & intelligence in marketing, advertising, and other trends. Monitoring the implementation of marketing campaigns and events, including logistics aspects. Constant communication with clients and suppliers.Achievements: Promoted within one year (from Logistics Coordinator to Account Manager).

Especialista En Innovación Y Desarrollo De Negocios, Innovation

Profesional En Mercadeo Y Publicidad, Mercadeo Y Publicidad