Ivan Dembitskiy Email & Phone Number

Московская Область

TASKS in the "Serpukhov Elevator Plant":- Management of the commercial unit, fulfillment of sales goals, bringing new products and services to the market, expanding the current line, expanding the customer base, etc. - Formation of a sales funnel. - Control over the development of new models of elevators (product development, purchase of components, control of the production process of manufacturing, shipment, complaints, etc.). - Analysis of the market of competitors, detuning.- Formation of a sales structure and a promotion (marketing) department.- Participation in the development of rebranding and increasing awareness, brand popularization.- Sales channel management: direct sales, distribution, participation in tenders.- Analysis of bottlenecks in all chains: product development, procurement, production, sales, shipment, complaints, etc. - Cost management (payroll, marriage, logistics, installation, equipment).- Inventory management (warehouse, components).RESULTS in the "Serpukhov Elevator Plant":- Ensured the growth of orders for products by 7.5 times (from 80 to 650 orders) for 5 months.- Profit growth by 10 times due to the expansion of the customer base, the organization of the sales structure and the building of business processes.- Launched the CRM implementation process from "0" (commercial block, then expansion to other business processes).- Developed and implemented KPIs and a motivation system, which increased employee engagement and increased sales.- Implemented a remote sensing management system, which allows you to control the receipt of funds and fulfill monthly plans for BDDS. - I manage the implementation of the Lean Manufacturing process at the enterprise.

Москва, Россия

OBJECTIVES:- Optimization and implementation of a commercial project in order to ensure the company's revenue. - Sales channels: state segment, direct sales to private clinics, sales through trading organizations (subdistributors).- Subordinate: up to 20 people (sales and logistics department).- Formation and implementation of the company's development strategy.- Search for points of potential growth and development, expansion of the product portfolio. - Development of pricing policy, financial instruments.- Leading the project for OEM production. - Development of a roadmap for the process of implementing a sales control system within the department (CRM system based on 1C). ACHIEVEMENTS:- Developed with "0" and implemented a sales forecasting tool.- Generated and implemented an auction for 5 million rubles during the first 2 weeks of work in the company.- Proposed alternative options for replacing European equipment with analogues of other friendly countries of Russia with an indication of the justification, prices and profitability plan (purchases up to 100 million rubles).- Organized and supported the process of registration of immunohematology equipment with the selected Chinese manufacturer, in accordance with the plan. Communication with the Chinese side has been established. A decision was made that made it possible to warn the company against unreasonable costs (up to 25 million rubles).- Headed and supervised the project "Ecosphere" (as part of the team, the sales department is 5 people). The goal of the project: the introduction of new approaches and tools to increase the number of customers by 10 times in 2 months. - Developed and implemented the Integrity selling training for sales managers (8 people), (2 days of training + 8 weeks of immersion practice). Purpose: the formation of new tools and the habit of using them.

Moscow, Russian Federation

OBJECTIVES:-Managing the sales and marketing of the capital equipment business (interoperative X-ray machines) with the support of the region Russia, CIS, Eastern Europe (30 countries). - Team management: 25 people (employees of the office of the Russian Federation, CIS, Eastern Europe). The turnover of the division is $ 8 million per year.- Development and implementation of sales strategy and policy in Russia and the CIS region. Transform Philips' strategy into meaningful operational initiatives with business results and goals.- Responsibility for revenues and profits to achieve the initial plan for the CEER region.- Maximizing the turnover of the division's business and maintaining the company's profitability.- Contributing to the annual operational plan and strategic planning to support strategic business goals related to mobile surgery.- Development of pricing policy, analysis of the market of competitors, search and development of the uniqueness of your product.- Planning marketing campaigns, developing and implementing programs to increase sales and customer loyalty. Advising healthcare management on improving business and solutions in the field of mobile surgery.In Business Line Manager IGT-S MoS role (C-Arms) Russia & CIS:- Managing the sales and marketing of the capital equipment business (interoperative X-ray machines) with responsibility for the budget of the RCA region. Turnover up to $6 million per year. 4 matrix commands. CAREER TRANSITION:01.2021–03.2022 Head of Product Group 09.2019 – 12.2020 Business Line Manager RESULTS:- Achievement of target results (market share, sales volume) is more than 100% in 2020. Double VS sales growth last year (2019).- Growth of market share from 16 to 20.5% (No. 1 in the territory in 2019 among 30 companies, of which 80% are covered by 6 large companies).

Moscow, Russian Federation

Head of Sales Spinal Neurosurgery in Russia. Turnover up to $8 million per year.OBJECTIVES:- Managing the sales and marketing of the spinal neurosurgery business with responsibility for budget and profits. Turnover up to $8 million per year.- Managing a team of 7 employees.- Operational management and development of sales in the Russian Federation, control and implementation of planned indicators (profit, market share, margins, etc.).- Managing and increasing margins: adapting the price list to market needs, reducing margins in the distributor channel and increasing company margins.- Human resource management: recruitment, onboarding and training, goal setting and control, performance management, training and development of employees for management positions.- Formation of a marketing strategy, implementation of advertising campaigns.- Formation of tasks, control and active participation in the process of product registration - preparation of dossiers for the entire range of products for registration.- During his work in the company at different periods, he was responsible for the spinal neurosurgery business separately, and for 2 businesses together - spinal neurosurgery and spinal neuromodulation.RESULTS:-Retained market share in the leading position - 29% (No. 1 in the market).-Regularly exceeded sales targets (120-130%) and budget.- Increased Pain's business to the level of a separate independent business: implemented a new marketing strategy, which led to an increase in market share from 25% to 40%.- Created and implemented a new effective distribution model: the previous model - 2 distributors with a share of 90% and 10%, the current model - 7 distributors with shares of 30% or less. Result: the number of customers has increased; -Supervised and successfully completed the 4-year instrument registration process. Provided a reduction in the registration period by 1 year.

Moscow, baxter.comResponsible for sales of Chronic renal failure department in channel of clinics in Russia.6 associates in team.RESULTS:- Implementation and over-fulfillment of targets in the region.- Collaborate with Marketing Manager - carrying out of marketing actions and researches.- Participate in developing of Peritoneal Dialysis market.- Participated and supported new product launches.DUTIES:- Sales targets achievement.- Managing team: hiring, training, motivation, performance management.- Lead marketing support to the sales channel.- Business planning.

Moscow, Russian Federation

Moscow, www.jnjru.ruHead of Trauma business in RussiaResponsible for newly separated Trauma business, forming a team and managing sales.10 associates in team.RESULTS:- Formation of a strong and effective team from scratch in a short period of time (1 month) - the formation of the organizational structure, organization of the rapid hiring of people.- Formation of a strong and effective distribution model (13 distributors, Russia) - search and selection of new distributors, building processes within the new business with current distributors.- Delivered market share increase over the target goals from 3.5% to 7.2% (with plan of 5.5%).- Constant fulfillment of quarterly plan both in money and in items.- The effective launch of a new product in Russia (June 2011, Affixus femoral stem) - my team took 1st place in competition among EMEA sales teams in terms of distribution and turnover KPIs.- Had career growth during work at the company.DUTIES:- Sales targets achievement.- People management.- Managing of distribution channels.- Marketing sales support.

Moscow, www.otis.comRESULTS:- Consistent implementation and fulfillment of the plan of sales.- Conclusion of a major contract with a turnover of 20% of annual unit sales in 4 months (standard period for such projects from 3 to 5 years) with the margin above the average by 30%.- Decrease in accounts receivable in the region from few months to 0.- Creation and implementation of new progressive sales management. - Introduction of non-standard marketing activities, enhancing brand awareness (banners, articles, TV programs, etc.).- Had career growth during work at the company.DUTIES:- Sales targets achievement.- People management.- Developing of sales agents team.- Development and implementation of standards of work and communications.- Personal management of the largest projects.

Novosibirsk Region, Russian Federation

Project lead of the Department of Innovation and DevelopmentProject Management for the development of new lines of business - "Seeds" and "Vending machines". DUTIES:- Formation of Business plan for product promotion.- Building a brand, preparation and creation of the project for the production of equipment.- Organization of the raw material base.- Organization of the line for the manufacture of the product.- Implementation of business plan in accordance with the reference points.

Moscow, Russian Federation

Held various positions in sales in FMCG companies (manufacturers and distributors).DUTIES:- Achevement of sales plans and profit KPIs in the area of responsibility (region, territory).- Development of sales - an increase in turnover and customer base, project management.- Team management - recruitment, training, performance management.

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