Ivan Diaz Email & Phone Number

California, United States

Santa Cruz, California, United States

San Francisco Bay Area

• Built and maintained relationships with high value clients to promote and fuel growth
• Demonstrated ability to work remotely with minimal supervision while effectively managing time to accommodate extensive travel and associated scheduling.
• Coordinate and participate in promotional activities and trade shows, working with developers, advertisers and managers, to market products and services offered by the company
• Led cross-functional initiatives with internal and external teams
• Increase workflow efficiency and communication between departments
• Responsible for client satisfaction, maintaining client communication, overall management of the relationship and client retention activities

• Created and implemented sales plans, marketing avenues and team communication strategies
• Developed online store to nationally ship products from company’s various store locations
• Increased merchandise and lowered storage costs by connecting vendors’ products directly to our website
• Incorporated daily email marketing, averaging $2K-$3K in sales per email
• Restructured and improved Club Membership programs to increase customer retention and experience
• Manage marketing through news releases, emails, social media, and print

Santa Cruz, California, United States

• Managed and trained 60+ team members in a high-volume environment
• Trained staff on Michelin Guide standards while achieving Alderwood’s first Michelin Guide mention in 2021
• Fostered open communication between dining room, kitchen leaders and staff members
• 5-6 million annual net sales. Created monthly, quarterly, and yearly profit & loss statements.
• Maximized revenue through forecasting sales, labor, food, and beverage costs
• Interacted with guests during service as the acting Sommelier to upsell wine and cocktails

San Francisco Bay Area

• Cultivated and managed successful working relationships with existing/prospective clients and local businesses
• Generated 200+ new clients, including restaurants, stores, and bars
• Primary point of contact for all clients in my book of business for any questions, issues, and concerns
• Collaborated with internal departments and partners to ensure all client needs were met
• Generated marketing plans to maximize sales and exceed goals
• Executed event-marketing activities, on/off premise events, trade shows and tastings for target customers

Watsonville, California, United States

• Responsible for the day-to-day restaurant sales and operations and 50+ employees
• Supervised operations, maximized profitability, minimized legal liability, and conformed to ABC regulations
• Oversaw inventory management to ensure proper in-stock levels were achieved
• Negotiated pricing on products with vendors and local sales reps
• Hired, trained, coached, and mentored servers, bartenders, hosts etc. on customer service, products, and procedures

Watsonville, California, United States

• Provided analysis to support the development of the Categories seasonal strategies
• Identified business opportunities and risks by analyzing sales performance and market data
• Buying placements for 268 stores in the US and Canada
• Worked closely with product, marketing, and business operations teams to define product needs and opportunities
• Led cross-functional initiatives with internal and external teams
• Negotiated with vendors on new contracts, price, product, promotion, and exclusivity of product

Los Angeles, California

• Coached tellers and bankers regarding policies, procedures, products, and operations in branch
• Ensured positive customer experience during every teller/banker interaction with customer
• Created a positive work environment for all employees in the branch
• Ranked #1 for three consecutive quarters in LA Market for sales, customer retention, and deposit growth
• During peak times, kept efficient branch operations
• Ensured Satisfactory audit for 2013

Los Angeles, California, United States

• Lead sales and service delivery for in-store branch employees through sales production and sales coaching
• Achieved branch sales goals while providing excellent customer service
• Ensured operational compliance of the in-store branch location
• Kept branch profitable each quarter by closely monitoring
• Packaged major currencies and coinage for shipments, while balancing cash drawers

San Francisco Bay Area

Watsonville, CA