Ivan Evdokimov Email & Phone Number

Москва, Россия

-Developing marketing platforms and plans for future NPDs;-Formulating strategic planning of brands and SKU roll-outs;-Partnering with the EMEA Central Teams and the distribution partner's marketing team;-Budgeting and developing projects for new launches, activations and key accounts;-Developing content to support trade marketing initiatives related to launches and promotions;-Building project calendars and following them up with all responsible marketing teams to execute… Show more -Developing marketing platforms and plans for future NPDs;-Formulating strategic planning of brands and SKU roll-outs;-Partnering with the EMEA Central Teams and the distribution partner's marketing team;-Budgeting and developing projects for new launches, activations and key accounts;-Developing content to support trade marketing initiatives related to launches and promotions;-Building project calendars and following them up with all responsible marketing teams to execute these projects;-Developing relationship with new parties and making inductions into brands if necessary;-Developing marketing tools for presentations, planning and communication around brands with partners, bottlers and accounts. Show less

Россия

-Analyzed category regularly on and outside the marketplace, searched for points of growth (weekly reported on how the category grew and controlled suppliers' actions to optimize them);-Searched for new assortment/suppliers to expand the assortment of the marketplace (expanded the category for more than 2k relevant SKUs);-Analyzed competitors from the perspective of top brands/suppliers in order to create competitive advantages;-Formulated category strategy, controlled execution and… Show more -Analyzed category regularly on and outside the marketplace, searched for points of growth (weekly reported on how the category grew and controlled suppliers' actions to optimize them);-Searched for new assortment/suppliers to expand the assortment of the marketplace (expanded the category for more than 2k relevant SKUs);-Analyzed competitors from the perspective of top brands/suppliers in order to create competitive advantages;-Formulated category strategy, controlled execution and evaluated results (developed a yearly assortment strategy and a list of most valuable suppliers). Show less

Россия

-Organized and conducting research (5 product tests, 1 ethnographical research, 1 major brand research, regular insight search according to always-on database);-Analyzed market and category (developed a regular report of market data in order to inform brand and top-management with always-on stats);-Prepared category review presentations with potentials of growth (managed to report monthly and half-annually to the board of directors with business results and suggestions on how and where… Show more -Organized and conducting research (5 product tests, 1 ethnographical research, 1 major brand research, regular insight search according to always-on database);-Analyzed market and category (developed a regular report of market data in order to inform brand and top-management with always-on stats);-Prepared category review presentations with potentials of growth (managed to report monthly and half-annually to the board of directors with business results and suggestions on how and where to grow);-Organized new suppliers tender and negotiated contracts with current ones (managed to sign a major CIS contract with Nielsen and GfK for always-on databases and over 5 Ad hoc research);-Controlled category management budget and proposed optimizing variants (economized on a major Nielsen contract about 200k Euros);-Conducted an on-top digital transformation project management (implemented a Product Information Management system: thorough product database creation with convenient data transfer and analytics adjustment for E-commerce sales monitoring). Show less

Москва, Россия

-Participated in preparation of advertising campaigns, TV+digital (4 ad campaigns were conducted: creative concept + media placement);-E-mail marketing management (increased number of unique users on 25% with CTR 2,5 higher than industrial benchmark);-Provided regular website analytics: worked in Ya.Metrica and Google Analytics (doubled annual website traffic by ad campaigns and always-on communications with maintaining qualitative stats: time spent, number of pages and bounce… Show more -Participated in preparation of advertising campaigns, TV+digital (4 ad campaigns were conducted: creative concept + media placement);-E-mail marketing management (increased number of unique users on 25% with CTR 2,5 higher than industrial benchmark);-Provided regular website analytics: worked in Ya.Metrica and Google Analytics (doubled annual website traffic by ad campaigns and always-on communications with maintaining qualitative stats: time spent, number of pages and bounce rate);-Participated in marketing communications budget preparation;-Organized and participated in tenders on agencies for ad campaigns as well as for always-on instruments (E-mail marketing, for example);-Controlled reputation management (tone of voice monitoring in Talkwalker software, insights search based on consumers' reviews);-Organized PR-events (organized and managed an event devoted to a new company manifesto and opening of a new office with participation of company's owner, CEO and press);-Prepared a press release (an important press-release which was published in major sources such as Izvestiya and Kommersant). Show less

Москва, Россия

-Assisted in event-management (1 local corporate event and 1 international exhibition with company's participation were organized);-Prepared presentations for conferences (2 presentations for managers' participation in forums and conferences were prepared);-Assisted in E-mail marketing management (organized and held activations and participated in content-plan preparation);-Document flow management;-Helped with monitoring of brand's reputation (worked with ORM-system and… Show more -Assisted in event-management (1 local corporate event and 1 international exhibition with company's participation were organized);-Prepared presentations for conferences (2 presentations for managers' participation in forums and conferences were prepared);-Assisted in E-mail marketing management (organized and held activations and participated in content-plan preparation);-Document flow management;-Helped with monitoring of brand's reputation (worked with ORM-system and analyzed tone of voice). Show less

Master'S Degree, Marketing, 8,39

Solved cases for different worldwide companies a part of examination; Conducted research in the field of marketing/marketing communications.

Bachelor'S Degree, Management, Marketing, 8,58

Participated in case-championships organised by such companies as Unilever, Gazprom and Raiffeisenbank; Solved cases during studying.