Strategic Development
Assisting the Vice-President of Marketing on various projects aiming to strengthen the loyalty program. Contributed to the marketing strategy in Asia-Pacific. Worked on different projects for the Digital, Analytics and Communications departments.- Created new offers for Accor’s ‘Le Club’ loyalty program and saw through their implementation and development. - Sought new partnerships to offer new products for Accor ‘Le Club’ members and succeeded in implementing them.- Conducted research and reported weekly on regional performance.- Initiated a competitors research report in order to compare our marketing strategies