- Lead Europe Performance tracking capability to equip business with the right information and moving forwards decision making and actions- Develop Europe Business Intelligence supporting key strategic workstreams with deep analytics across markets/categories/brands- Empower Business Intelligence capability with advanced analytics solutions - Impact portfolio growth strategy identifying key pillars of future growth leveraging 360 approach (Category/Consumer/Trends/Macro/Competitive/Channel)- Unlock Analytics Impact through collaborating & leading added value workstreams- Build Business Valued Partner Status by showcasing BEVs external performance expertise- Enable European data knowledge hub

Lead Strategic Business planning for Beverages category across East Europe Region- Lead EER PEP Bev strategic business understanding – market structure, size & dynamic history - Prepare and align with Key stakeholders 5 year Market and PepsiCo forecast for Beverages category across EER region - EER led quantification of size of opportunity based on Demand Spaces/segmentation studies, etc.- Lead Megatrend analysis project for EER PepsiCo Beverages business (analysis of future impact of consumers Meganterds on PepsiCo business across East Europe region)Lead collaborations with data providing agencies (Mintel and Euromonitor)Lead Market Intelligence across EER region- Own market data sources (Nielsen/Canadean) and lead ad-hocs- Lead analysis& recommendation based on different Market data sources- Lead everyday market, competitiveness, volume and pricing understanding to ensure achievement of planned targets. - Ensure objective evaluation of business initiatives. Support post project evaluation and provides business with success / failure conclusions, and recommendations for future projects - Develop and maintain competitors’ analysis with regard to media/sales/marketing/trade marketing activities- Lead business recommendations for SBP and AOP based on MMM knowledge ensuring deep and strong connection with BU’s- Leads pricing assessment and develop recommendation based on in-market knowledge for SBP

1) Control and managing data quality coming from HHP and Sales out data providers with education of key stockholders how use these data for business needs- Daily work with GFK agency concerning HHP (data quality issues, ad-hoc requests, data base improvement) - Provide Shopper data trainings for internal users2) Prepare regular and ad hoc reports and presentations based on shopper data • Prepare shopper metrics presentation and analysis for all channels (Hypermarkets, Supermarkets, Convenience, Discounters, Petstores, BTCs)• Prepare National scorecard with recommendations on key opportunities and gaps to address• Prepare ad hoc reports and presentations for the function and outside of the function users• Make post evaluations of market activations (promotions, price changes, shelf layout change, POSM, etc) using multi source shopper data (HHP trends, ACNielsent trends, accounts sales out, loyalty cards) and multi factor analysis techniques• Provide presentations on post evaluations results and recommendations to stake holders inside and outside of the function (managers of customer marketing, customer business development, marketing, battle fields)3) Take participation in category strategy development for the Key Accounts based on shopper insights with category growth drivers proposition

Market modeling (long term, short term)• Market and WBD Sales forecast (by category, brand, SKU)• New products sales forecastCollaborating with Nielsen agency• Controls and manages data quality coming from agency• Managing data inconsistency issues with agency• Leads ad-hoc projects with agency (Price segmentation, Price elasticity, Coverage issues)Provide Analytical support for Dairy marketing team through all WBD business processesDeliver recommendations for business by preparing post launch reports, assortment analysis, business reviews and other ad-hoc projects- Collaborating with Euromonitor and Mintel agencies

- Own competitive intelligence data sources and lead competitive reviews for PBR, bi-monthly Category reviews, and ad-hocs analyses - Lead analysis & recommendation based on competitive intelligence. Evaluate competitors’ position and performance, prepare competitors’ SWOT analysis and identifie opportunities and risks for WBD business- Lead evaluation of competitors’ business initiatives and provides business with success / failure conclusions, and recommendations for WBD projects - Lead competitive environment reviews / analysis to identify growth opportunities and risks- Set up and lead competitors’ innovations monitoring, reviews competitors’ innovation trends and develop business recommendations for WBD growth- Lead proper & controlled storage/flow of competitive intelligence information based on Mintel, sales data, internet, Nielsen, etc.- Provide competitors workshops to develop actionable recommendations for WBD business

Conducting data analysis and presenting research findings & recommendationsCreating regular and ad-hoc reports & presentationsOrganization of conferences Collaborating with Roslrasing association

Analysis of the air construction industry in Russia and worldwide (competitors, production, demand, supply, trends)Give actionable recommendations aiming at future development of company’s portfolioPreparing of presentation materials for top management on regular basis Participation in exhibitions (collecting information about competitors)SWOT analysis (portfolio)Monitor and analyze competitors’ activities