E-Commerce Manager
Emit.Ru
Moscow, Russia
Duties: • Creation, support and development of an online store: work with external part to improve conversions/sales, streamlining business processes and improvement of the administrative part, implementation of internet marketing tools(SEO, context advertising, pricing platforms, e-mail marketing, widgets). • Selection, management and control of online-channels aimed at the promotion of goods online store. • Setting up automatic loading of goods in stock on the pricing platforms(Yandex Market, Google Merchant, Mail goods, Price.ru etc.), manage bids automatically and manually. • Automation of internal and external processes in the platform with programmer support(using API technologies with external services, such as Yandex Market, logistics company CDEK, suppliers). • SEO promotion(collection and distribution of a semantic core for landing pages), monitoring of positions in search results.• Set up advertising campaigns in Ya.Direct and G.Adwords with agencies and independently. • Traffic analysis(Ya.Metrika, G.Analytics) on the project and its effectiveness(advertising, organic). • Assigning tasks to performers and control of the results: developer, web-designer, layout designer, digital agencies. • Administration of the online store and content management, maintenance(detection and correction of errors, monitoring the functionality of the site).