The common thread in my working life has been a great passion for advertising communication strategies and a great vision of the human being. Its problems and opportunities are experiential pillars of this age. I believe that it can only be consumed positively if we have time to stop and the opportunity to reflect on what it means for each individual: my own position in the world and the belief that to unlock new realities and prioritize communication, is to increase empathy, reducing noise and developing greater openness and curiosity of the changing world.