Ivan Jovanovic Email & Phone Number

Serbia

Responsible for organising and leading the marketing department, developing and executing strategy for the largest retail chain of school, office, gift and art supplies in the region - KENGUR- 30+ retail stores- 2 online shops- 12.000+ products- 15+ original brands- 16+ licenced brandsFostering sales and building up brands through marketing communication and revenue-growing relationships with customers Collaborating with cross-functional teams to uncover… Show more Responsible for organising and leading the marketing department, developing and executing strategy for the largest retail chain of school, office, gift and art supplies in the region - KENGUR- 30+ retail stores- 2 online shops- 12.000+ products- 15+ original brands- 16+ licenced brandsFostering sales and building up brands through marketing communication and revenue-growing relationships with customers Collaborating with cross-functional teams to uncover insights for innovating marketing and brand strategies Show less

- Developing and executing B2C go-to-market strategies for new products.- Developing and executing B2C campaigns, including aims and goals, branding objectives, channels, target customers, message and CTA, media mix, campaign calendar, content copy, etc.- Planning and executing market research, including external environment, internal environment and competitors.- Detailing customer profile, including demographics, interests, frustrations, motivations, goals, opinion-shapers… Show more - Developing and executing B2C go-to-market strategies for new products.- Developing and executing B2C campaigns, including aims and goals, branding objectives, channels, target customers, message and CTA, media mix, campaign calendar, content copy, etc.- Planning and executing market research, including external environment, internal environment and competitors.- Detailing customer profile, including demographics, interests, frustrations, motivations, goals, opinion-shapers, functional, emotional and social benefits expectations, etc.- Crafting customer journey map, including purchase path, pain points and gaps, media and message, etc.- Utilising market research, Meta and Google data, to anticipate competitive and consumer trends, and asses and optimise strategic implications.- Actively cooperating with sales, design team and external influencers being engaged. Show less

Belgrade, Serbia

Sales- Developing and executing B2B and B2C sales strategies, in collaboration with senior management.- Acquisition of clients through proactively screening business opportunities, reaching and qualifying potential clients.- Utilising Salesforce-similar software, cold calls, and email.- Managing and maintaining leads through the sales pipeline by setting appointments, following up, tracking progress, and executing the next steps towards meeting the sales goals.- Preparing… Show more Sales- Developing and executing B2B and B2C sales strategies, in collaboration with senior management.- Acquisition of clients through proactively screening business opportunities, reaching and qualifying potential clients.- Utilising Salesforce-similar software, cold calls, and email.- Managing and maintaining leads through the sales pipeline by setting appointments, following up, tracking progress, and executing the next steps towards meeting the sales goals.- Preparing sales and revenue forecasts and monitoring actual results to ensure the achievement of targets.Key Account Management- Retention of clients through building and nurturing relationships with key partners.- Expanding the reach and increasing the sales through continuous suggesting of new solutions and preparing new proposals. - Cooperating and co-creating closely with key partners to develop joint business plans that support mutual growth objectives.Marketing - Developing and executing B2B and B2C go-to-market strategies and campaigns, in collaboration with senior management.- Planning and executing market research and utilising data, to anticipate competitive and consumer trends, and asses and optimise strategic implications. - Challenging all aspects of the marketing mix in terms of understanding trends and their impact, and focusing on consumer centricity and affection. Show less

Belgrade, Serbia

Belgrade

Actively involved in dozens of projects, programmes, and initiatives regarding ESG, energy efficiency, use of RES, environmental protection, and sustainable development. Project Advocacy and Support- Developing and maintaining relations with a variety of partners, relevant government authorities, field experts and companies.- Attending government, partner, and company meetings that relate to project activities and ensure cross-collaboration.- Collecting technical… Show more Actively involved in dozens of projects, programmes, and initiatives regarding ESG, energy efficiency, use of RES, environmental protection, and sustainable development. Project Advocacy and Support- Developing and maintaining relations with a variety of partners, relevant government authorities, field experts and companies.- Attending government, partner, and company meetings that relate to project activities and ensure cross-collaboration.- Collecting technical information and analysing associated opportunities and risks, and assisting in writing proposals for new projects. Project Initiation- Defining and creating measurable project goals and deliverables in collaboration with senior management.- Determining project scope and managing scope creep to avoid impacting project goals.- Conducting a stakeholder analysis.Project Planning- Detailing tasks, timelines, and resources required to complete the projects in collaboration with senior management.- Outlining and coordinating project team member responsibilities.- Specifying and measuring a project’s success criteria in collaboration with senior management.Project Execution and Control- Monitoring the progress of the projects and making adjustments as necessary to ensure that the deliverables of the project are on time, and at the required level of quality.- Diagnosing potential issues and recommended solutions.- Documenting project activities and updating stakeholders on the progress of the projects. Show less

Master'S Degree, Business, Management, Marketing, And Related Support Services

Bachelor Of Business Administration - Bba