Ivan K. Email & Phone Number

Barueri, São Paulo, Brazil

Brazil

In charge of PCs Category in Brazil.Managing 4Ps, Price, Promo, route to market and Portfolio for Notebooks, Desktop, Workstation and Display.Market size and market share analyses.New product introduction and end of life management.Demand forecast plans and rollover plans.P&L managementPortfolio definition based on financial and market opportunity.

Leading a team of 7 business developers in LATAM.Responsible by developing route to market (B2B and B2C), channel plans, support sales team, communications and promotion strategies to reach objectives.

São Paulo Area, Brazil

In charge of LATAM region for value laser printer.

São Paulo Area, Brazil

Responsible by product management, forecast, P&L management, market size and development inkjet business printers (HP Officejet Pro) in Brazil.Managing sell out actions in wholesalers and retails channels to B2C.Developing B2B channels (VAR and MPS direct) to address inkjet business printers in this route to market.Competitive analysis to set marketing actions to increase and defend market share based on POS, Portfolio, Promotion and Price.

Responsible by product management, forecast, sales budget and pricing of laser printers.Managing sell out actions in wholesalers and retails channels to B2C and demand generation.Supporting business plan to increase market share that brought the highest achievement in laser market share history of Samsung Brazil.

Responsible by product management, pre sales, sales forecast and marketing plan of MFP printer business unit. Leading a team with 4 people in charge of sales training, pre-sales and marketing communication.In charge of SAP B1 implementation negotiating with other department deadline and deliverables.Turnaround plan of business unit.

Responsible by product management, forecast, sales budget and pricing and planning and management of all marketing department in charge of MFP, LFP and scanners in Brazil.Leading a team with 9 people in charge of sales training, pre-sales and marketing communication, product management and P&L.Improvement of business process, supporting Canon do Brasil strategic plan and improvement of return of investment of marketing actions.

I was in charge of technical training and support of printers in Brazil.

Field technician and, after 2 years, responsible of support, warranty and training of service department.

Post Graduate, Certificate In Business Administration

Post Graduate, Marketing

Bachelor, Graphic Design