Ivan Kokanović Email and Phone Number

Responsible for coordination and implementation of all projects and sales offers concerning webchannel.▪ „End to end“ e-Commerce project management▪ Coordinating e-Commerce projects, consulting regarding UX issues, defining best way ofimplementing new functionalities with IT team▪ Proposing and implementing improvements on web sales and self care portals based on analytics,user testing and costumers feedback▪ Alignment with digital Marketing team in order to improve sales by targeted newsletters orappropriate digital advertising, and with Customer care team to increase customer satisfaction byensuring quality support and additional information (mostly on social networks).▪ One of the bigger projects I participated in was outsoarcing the warehouse, testing the process ofhow it would look from start to finish, collaborating with all channels, writing a test book and testingit.▪ The introduction of a voucher system on the page as a way of improving the service and the userexperience itself to make it easier to target users and offer special offers.▪ In close collaboration with digital marketing, design, copywriters, hardware and proposition, I haveworked on some major site-promoted campaigns that have produced great sales results.▪ As an agile mode was introduced into our company, in early November, I was transferred to a teamdealing with application development and digital marketing of the application itself. Here I learnedthe skills of placing a push and banners in the application itself, got to know the background of theapplication, developed and delivered new ideas that can be implemented in the application, workedclosely with vendors from India and other natcos, comparing results and tried to improve andimprove the work of the application itself .