Developed and executed PR-strategy for Yandex.Cloud aimed at increasing the new brand awareness.The most significant results:Media articles quantity grew up by 15-20% monthly since the beginning of 2019; All new products launches supported strongly by media publicity;Media publicity in RU top business and IT media grew larger than competitors’ score (over 2000 articles for a year in target media-outlets);12 customers' case studies created and distributed. Responsibilities:Supporting product beats: planning and execution of media relations including Telegram channels and influencers. Corporate and partners communication. Example: Planned and handled the press-announcement about Yandex.Cloud and Naver partnership in Russia and South Korea - more than 50 articles in both countries.Developed and launched the news-hook dedicated to the partnership with NVIDIA to Russian top-tier media - more than 40 articles in target media. Also responsible for:Planning and distribution of different media-content;Working with internal teams as well as external agencies; PR-budget estimation.

Developing and execution of PR-strategy for company’s multiple products and corporate brand in CIS region. Responsibilities: Leading CIS PR team and handling PR-perfomance both in the product and corporate sector. With regards to: marketing activities support, corporate reputation and people management.Shipping engaging content to media covering product’s and company’s reputation goals. Organising press-events: media invitations and management on-site; spokespeople coaching and moderation; analyses and reports. Solving business and reputation risks with PR-tools.Cross-regional coordination of global beats support with regional PR-teams.

Developing and execution of PR-strategy for main products and corporate brand.Responsibilities: Leading the press-office performance in the general interest, IT/high-tech and lifestyle media segments, news-hooks and relevant topics generation, media publicity retention, people management.

За 6 месяцев был создан с нуля публичный образ компании через регулярные публикации в СМИ уровня РБК, Коммерсант, Ведомости. За период 2009-2010 все крупные бизнес-проекты компании (5 проектов) получили положительные публикации, организовано систематическое участие топ-менеджеров в публикациях федеральных СМИ (РБК-ТВ, Ведомости) как экспертов. Организовал участие в конференции "Ведомости" по теме "транспорт/логистика" с докладом.Были организованы 2 пресс-тура на Северный Кавказ (открытие сети супермаркетов и запуск нового производства). Сформировал команду.

Изменил образ компании в СМИ с негативного на нейтрально-положительныйСпланировал и выполнил проект по созданию внутрикорпоративного сайта, проекты по формированию единых знаний сотрдуников о планах развития