Ivan Li Email & Phone Number

Xiamen, Fujian, China

• Up-sell and cross-sell to the existing customer basePropose, coordinate and participate in marketing activities within territory• Strive to develop new revenue streams and business opportunities, delivering the highest level of customer service• Deliver product demonstrations and presentations to business customers• Dig prestigious products from famous, but traditional Chinese companies, which have not been recognized by current market• Re-collate and Re-combine products based on continuing updates of demands• Develop new products and channels through the existing customer baseMilestones:2021.9 - Own-brand steak products launched2021.11 - The number of daily transaction purchases reached 1,7002022.1 - The transaction volume exceeded 400,000 RMB2022.4 - Be the general agent of Goubuli Steamed Buns in Shandong province2022.5 - Be the national general agent of Hongjitang2022.9 - Goubuli steamed bun sales exceeded 200,000 RMB

Auckland, New Zealand

Develop fresh foods (AU and NZ) in Chinese mainland market with E-commerce platforms.• Develop sales activities with new accounts; up-sell and cross-sell to the existing customer base• Develop sales pipeline by proactive calling to convert sales conversations and identified prospects• Develop, implement, and track marketing programs such as email, social media and events• Collaborate with other Chinese teams (e.g. product and sales) to develop strategic marketing initiatives• Conduct market research and analyze trends to identify new marketing opportunities• Develop and create marketing materials, such as the content of official accounts and Notes on Wechat• Work with external agencies and vendors to execute marketing programs Achievements• Independently create more than 50 new accounts over the last year• Organised the marketing campaigns. It contains campaign preparation with business partners, products analysis and selection based on the previous statistics, ensuring the security of SKU and promotion, generating campaign forms and products launch• Marketing campaign with HIC platform, sales volume has been raised 3 times than the previous promotion• Reached ￥650,000 RMB of sales target even though suffered Covid-19 (Duration: Mar 2020- Mar 2021)• Co-marketing with both Chinese and New Zealand local E-commerce platforms, promote our popular products to the Customers via live streaming