Marketing Head
CurrentSummary:At the moment I’m leading marketing department in the largest construction company on Russian market, that specializes in high quality fit-out services (more than 4000 employers). My responsibility area contains full range of marketing activities. My main work results are revenue growth more than 20 times and company’s participation in TOP50 rating of the fastest growing companies in Russia 2019, according to RBC and SAP. Its became possible due to systematic marketing approach.… Show more Summary:At the moment I’m leading marketing department in the largest construction company on Russian market, that specializes in high quality fit-out services (more than 4000 employers). My responsibility area contains full range of marketing activities. My main work results are revenue growth more than 20 times and company’s participation in TOP50 rating of the fastest growing companies in Russia 2019, according to RBC and SAP. Its became possible due to systematic marketing approach. Functions:Development and implementation of effective marketing strategy;Marketing team management and development;Revenue growth; Budget (planning, control);Business analytics to drive business objectives;Market research and analysis, market situation assessment, consumer insights, general trends and opportunities;Taking tender proposals (major tenders worth several billon rub) to the new level – quality of presentations, flexible document management system and maintenance of “companies knowledge base”;Customers feedback channel development through joint marketing activities, which formed positive PRIDEX image and increased customers return;Digital marketing – development of unique companies data bank (video, photo, case studies); SMM; web-site; Advertising – creativity development, media planning, effectiveness analysis with the involvement of specialized audit companies, interaction with creativity agencies;PR – high level of PR activities, lobbing PRIDEX speakers participation in industry events, public speaking (including speakers preparation), companies project application and support at specialized awards (including international), event management;Trade marketing activities - POSM and uniform development, construction site design; Mentoring functionality, employee motivation; Show less
