Before joining Telefónica Group I worked at Cisco, Banco Santander and IBM.Within Telefónica Group, I started at Telefónica Argentina from 1998 to 2000. Firstly, as Marketing Director at Advance and then as Internet Business General Manager. Following to this, I joined Telefonica International as Commercial Director from 2000 to 2005, and as Strategy Deputy Manager from 2005 to 2006. In 2006, started my role as Head of staff at Telefónica Latinoamérica, and then as SME Director at Telefonica Latinoamerica from 2008 to 2009.After this, I was appointed at Telefónica S.A. in 2009 as Operating Coordination Director reporting to Telefónica's COO. In 2010, I became Chairman & COO Office Director.From 2012 to 2013, I changed my role into Business and Technology Strategy Director, and later on, as a B2B Segments, Products and Channels Director.In April 2015 I started a new role as SME Director, which changed again in February 2017, due to a new organizational structure where SME and Corporate merged in one unit which actually I lead as Global B2B Director supporting OB’s and Telefónica Tech to accelerate business.