Ivan Majhen Email & Phone Number

Gibraltar

Gibraltar

• Lead and develop the Digital Marketing Technology (Tagging & Tracking) function • Ownership, accountability, and implementation of our Digital Marketing Technology stack. Instil a broad range of Marketing technologies including Tagging and Tracking, Social Media, Personalization & Targeting, etc.• Formulate strategic and tactical plans for developing and improving the conversion funnels.• Proactively seek and resolve pain points and abandonment paths alongside Product and UX Teams. • Provide effective ongoing audit of conversion funnels and sign-up paths, identifying key barriers to conversion and investigating new initiatives to overcome them• Work with our Data Science and analytics teams to overlay the data across each step• Understanding long-term customer behaviour by looking at factors such as customer lifecycle and segmentation based on both internal and external data• Support the acquisition and retention team to make informed decisions through the provision of timely, relevant, and practical insight and analytics• Working on analysing digital channels such as PPC, Paid Social, Display, SEO etc as well as traditional CRM channels• Support the identification of marketing wastage (e.g. through poorly performing campaigns, or bonus abuse)• Assist in the development of targeting and segmentation models• Identify opportunities for profitable growth• Manage the complete reporting suite consisting of dashboards, visualisations, and regular automated reports on engagement, channel health, and other KPIs

Gibraltar

• Use qualitative and quantitative sources of data to develop website performance (technical, behavioural, heuristic, heatmaps, etc..) analysis and build a conversion rate optimization strategy• Develop hypotheses and build and execute A/B or multivariate tests according to the optimization strategy and testing plan • Manage key conversion points in the marketing funnel, including landing pages, website calls-to-action (CTAs), and lead-generating forms• Partner with the client’s development team to recommend changes based on winning test results• Create monthly client reports based on test results and other ongoing initiatives

Gibraltar

• Campaign Creation – on a weekly basis I create and upload 10-15 new campaigns using Google Ads Editor • Account Strategy Meetings – regular strategy calls with Google, Bing and Apple account managers • Accounts Audit – account performance analysis and suggest short-term wins and long-term opportunities • Running Automation – implement scripts, rules, and auto-bidding such as TCPA, ROAS, and Target Top IS % • Campaign Optimization – optimise keywords, bidding, device, ad copy and other performance • A/B Tests – examine landing pages, ad copy, bidding strategy and offer variants through experiments activity • User Journeys Optimizations – analyse user journey pain points in order to increase CTR and conversion rate • Budgeting & Forecasting – use curved budget phasing model for CPA and forecast the performance • Tracking Setup– Use Data-Driven and other attribution models to track conversions and other metrics • Reporting – using Excel and Google Data Studio to create & deliver reports on a daily, weekly, and monthly basis

Bristol, United Kingdom

At Brookfield Digital we create digital journeys that connect with customers and convert prospects, winning incremental business for our clients and maximising their revenues. As a well-established, successful and ambitious digital marketing agency, we specialise in the hospitality and health and well-being sectors. I'm excited to be working with the Brookfield Digital Team, helping our clients to get the most out of their digital presence.Conversion Rate Optimization Use qualitative and quantitative sources of data to develop website performance (technical, behavioural, heuristic, heatmaps, etc..) analysis and build a CRO strategy Develop hypotheses and build and execute A/B or multivariate tests according to the optimization strategy and testing plan Manage key conversion points in the marketing funnel, including landing pages, website calls-to-action (CTAs), and lead-generating forms Partner with the client’s development team to recommend changes based on winning test resultsPPC Manage, review, and perform daily account responsibilities associated with Google AdWords, Yahoo and Bing for a variety of clients Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics Manage the creation of competitive keyword and detailed negative keyword lists Implement A/B and multivariate testing Provide creative copy suggestions and graphical ad templates Web Analytics Setting up and configuring analytics platforms and applying the appropriate analytics platform  Implement marketing tags on the website using container solution (Google Tag Manager) Creating analytics dashboards using data from Google Analytics  Identifying key metrics that influence and direct customer behaviour to constantly improve the customer experience Providing advice and information based on analytics to other members of the organization - support business case creation and modelling

Osijek

 develop and implement marketing strategies, plan and execute all campaigns and projects including: web, SEO, content marketing (including video & infographics), social media and display advertising design, build and maintain a strong social media presence for our B2B audience measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) contribute to the development of short and long range plans for product expansion in conjunction with the relevant managers/directors create electronic and print ready marketing collateral using design software packages Management of Marketing budgets, production of Quarterly reports for Senior Management identify market trends and insights, evaluate emerging technologies and optimize spend and performance based on these insights collaborate with internal teams to evaluate website performance in line with Corporate objectives, create landing pages and optimize the user experience utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points collaborate with external organisations including agencies, key customer personnel and other vendor partners

Vukovar

 develop and implement marketing strategies, plan and execute all campaigns and projects including: web, SEO, content marketing (including video & infographics), social media and display advertising design, build and maintain a strong social media presence for our B2B audience measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) contribute to the development of short and long range plans for product expansion in conjunction with the relevant managers/directors create electronic and print ready marketing collateral using design software packages Management of Marketing budgets, production of Quarterly reports for Senior Management identify market trends and insights, evaluate emerging technologies and optimize spend and performance based on these insights collaborate with internal teams to evaluate website performance in line with Corporate objectives, create landing pages and optimize the user experience utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points collaborate with external organisations including agencies, key customer personnel and other vendor partners travel to trade shows, conferences and sales meetings where required

Vukovar

▪ analysis of the current situation and determine the causes of the crisis ▪ development of a restructuring plan * financial restructuring * negotiations with banks and suppliers regarding the refinancing of debt * operational restructuring new organizational chart and systematization of jobs defining new business processes finding and negotiations with strategic partners multinational corporations equity funds due diligence▫ dividing firm (in two separate parts)▪ negotiations with unions collective agreements excellent knowledge of working law▪ making strategies for increasing market share

Osijek

• coordinate internal resources and third parties/vendors for the flawless execution of projects from Acquisition to Serial Production phase• ensure that project is delivered on-time, within scope and within budget• ensure resource availability and allocation• develop a detailed project plan to monitor and track progress• manage changes to the project scope, project schedule and project costs using appropriate verification techniques• measure project performance using appropriate tools and techniques• report and escalate to management as needed• successfully manage the relationship with the client and all stakeholders• perform risk management to minimize project risks• actively support Customer Process Audit• create and maintain comprehensive project documentation from the beginning until Serial Production phase

Vinkovci

▪ market analysis and proposing actions to increase sales▪ development of new channels and areas of sales▪ participation in the formulation of objectives, strategies and plans in the sales and marketing▪ implementing space and category management▪ analysis of results of sales and marketing activities

Cxl Certified Optimizer

Digital Psychology Specialist

B.Sc., Specialized Sales, Merchandising And Marketing Operations

Mba, Marketing