Ivan Martynenko Email & Phone Number

Led the end-to-end design of the NIL (Name, Image, Likeness) marketplace platform, tailored to empower universities and athletes to monetize their brand. Key Activities:- Designed an intuitive interface that simplifies the process for athletes to create and manage their monetization opportunities, ensuring a user-friendly experience for all stakeholders.- Developed interactive prototypes for usability testing sessions to refine the user experience, resulting in a platform that is both engaging and easy to navigate.- Worked closely with cross-functional teams, including developers, product managers, and marketing, to ensure the design aligned with business goals and technical requirements.- Created a design language that resonates with the target audience, reflecting the dynamic and aspirational nature of sport athletics and product brand.Outcome:The platform successfully launched, providing athletes a new way to capitalize on their name, image, and likeness while enhancing fan engagement and loyalty.

Worked on design for a B2b SaaS platform that revolutionizes the TV analytics industry, providing broadcasters, advertisers, and content creators actionable insights and a deep understanding of TV audience behaviour to optimise their strategies and make data-driven decisions.

- Worked with cross-functional distributed teams to design products that deliver a vision and strategy of World Brands. - Collected insights through competitive analysis and best practices research to provide UX solutions that meet trends and customer needs.- Presented design work to business stakeholders and consulted on e-commerce design best practices.- Maintained high attention to detail in product design systems, providing design quality and consistency.- Mentored junior designers.

Днепропетровск, Днепропетровская Область, Украина

Working as a head of UGEM design studio, I was responsible for design team management, creating design strategies for clients' projects, mentorship of junior designers, and applying new and optimizing existing design processes. - Create design proposals, strategies, and concepts for clients' projects- Adjust design workflow to the client’s needs and limitations- Support, plan and optimize the delivery process of a design team- Communicate with clients and business analysts in order to elicit the requirements- Develop, test, and implement new design approaches- Review works of other designers and illustrators and provide feedback- Manage and grow design team, run mentorship - Foster a team culture of continuous growth and improvement- Hiring and mentoring new team members

Днепропетровск, Днепропетровская Область, Украина

My main responsibilities included curating the work of a design team and communicating with clients and stakeholders to provide the best possible result- Lead the product design process from ideation to launch- Elicit client’s requirements in collaboration with business analysts and the design team- Develop product architecture, wireframes, and prototypes - Develop design concepts - Develop and maintain libraries of components to ensure consistency across the product - Perform UX Audit for existing products.- Review works of other designers from the department and provide feedback- Provide clear communication between design and development departments- Optimize design processes- Support and control the quality of design deliverables in the department

Dnipropetrovsk Region, Ukraine

Primary responsibilities were:- Facilitate the client’s product vision by researching, prototyping, and testing experiences for digital products;- Translate requirements into user flow, wireframes, mockups, and prototypes that lead to solving business problems and needs providing quality user experience;- Identify design problems and devise new solutions;- Collaborate with other team members and stakeholders;- Take a user & business-centered design approach;- Ensure the quality of interfaces implemented by developers.

Dnipropetrovsk Region, Ukraine

- Worked on startups and business projects as UI/UX Designer;- Collaborated closely with product and engineering team on feature development;- Made wireframes, design, and prototyped new features from idea to implementation;- Performed design for desktop, mobile and tablet applications observing the requirements and guidelines of these platforms;- Defended my design work and the work of my teammates, taught junior designers;- Created animation of interactions and micro-interactions;- Helped to shape and evolve the design team’s culture.

Dnipropetrovsk Region, Ukraine

- Created design for Web and Mobile projects, presentations, corporate identities;- Generated clear ideas and concepts;- Transformed wireframes and prototypes into an appealing user interface design following brand guidelines;- Created UI mockups for different screen resolutions.