ADWIST is an experienced AdTech company focused on products and customized solutions for Publishers, Agencies, Advertisers, Data providers and Vendors. Our solutions: Full Programmatic Stack (DSP, DMP, SSP, Bidder, Ad Exchange, Ad Server), White Label Advertising Platform, ML-powered Programmatic Solutions, CDP Solutions.I’m responsible for operational management of core business and looking for opportunities by launching new projects (pivot projects). Achievements:- project became profitable for 6 months (from the launching)- total revenue was increased by 3 times in 4 years- ARPU was increased by 2.5 times- launched new operational business (sell / buy inventory)- launched new products: podcast & digital audio monetization platform (DSP), ad exchange (display & video ads), crypto ad network (DSP).***Team Management of 20+ persons.

Advertising network (platfrom) for fintech, crypto and blockchain projects. Achievments:- project became profitable for 3 months (from the launching) Team Management of 10+ persons.

Advertising network for ICO and blockchain projects.Advising on building sales process and strategic marketing. Also I assist project team to build relationships with key partners on the market.

Crypto assets insurance. Creating reliable infrastructure to provide insurance protection for crypto assets. The project was launched by a Swiss insurance broker (one of the Allianz partners).I was responsible for launching the project from the scratch, building relationships with key partners, strategic marketing.Building partnerships with key players in the market.- Negotiations on partnership are in progress with 15-20 crypto-exchanges (large, medium and new ones). - partnership agreements have been signed with 5 exchanges.- an agreement has been signed with one of the world's largest cybersecurity companies. CryptoIns in association with this partner calculates insurance rates for end users of crypto exchanges and provide cyber security audit for crypto exchanges.Marketing and sales strategy.Analysing the market:- number of the cyber attacks on the crypto-exchange and the volume of lost crypto assets as a result of attacks,- volume of user-stored funds at the crypto-exchange's accounts,- the forecast for the market. Based on this, marketing and sales strategy for the main insurance products have been formed.Conducting ICOSearch for an ICO agency, negotiation of terms and costs, tokenomics, legal requirements for different jurisdictions and the launch of a closed pre-sale.

Business development in the regions (Asia, USA).Preliminary analysis of markets, the opening of regional offices, building partnerships with regional companies.Product strategyFormation of the main products for sales, testing of new products and a new product line.Key products:1) Service package for conducting Security Token Offering (STO) campaign (US market): - market research- searching for strategic partners in the US (BD licenced firms, Attorneys & Legal firms, Marketing & PR agencies)- negotiations with Broker-Dealer licenced firms - building parnterships with US service providers2) Investor relations (IR)This product helps projects to generate high-qualified investor leads and convert them into relationships.- IR strategy- Key marketing channels for generating leads.- Investor material consulting.- Content marketing.***Launching new projects with partners.Team Management of 15 persons.

Business development - attracting new industry partners (travel).Achievements: - Agreements were signed with several top tour operators (including TUI) and travel agencies in Europe (UK, Switzerland), Russia and CIS. - Partnership programs have been successfully launched with local companies (ski schools, ski rents, transfer companies, cafe & restaurants) to promote Skadi FIS app in the largest ski resorts in the Alps (20+ partners, including: Alps2Alps, Ski Republic, Precision Ski, Ecole du Ski etc.)Product management. Launching new mobile products from scratch: Skadi FIS Ski Audio Guide (www.skadi.guide), Squiro Activity tracker.Achievements: - 20'000+ skiers and snowboarders have skied with Skadi FIS app (new product for the ski industry).Marketing strategy (online and offline promotion) - testing and scaling of promo channels, sales funnelsOnline: Google Adwords, FB adv, display adv).Offline: Outdoor, TV, Radio, BTL events.Achievements: - 30+ online and offline ad campaigns have been successfully launched (total budget ~200 kEUR).- 5 outdoor ad campaigns were launched in swiss ski resorts be revenue share model (agreements were signed with ski resorts). Monetization - developing a system for monetizing a new product on the market.Achievements: - 3 monetization models were tested, - the best monetization model showed an average conversion rate to paid users at the level of 5-10% (depending on the country).Team Management of 15 persons.

Zapster (startup) is a mobile service that makes the search for TV content among 100+ channels more efficient.I was responsible for launching Zapster project from the scratch, conducting negotiations with potential partners and investors, strategic business development.Achievements: - 5 million rubles were raised (seed investments)- 10 regional TV providers have integrated Zapster's recommendation system.Marketing strategy - SWOT analysis, industry development analysis: EPG / IPG, SmartTV, IPTV, OTT, satellite providers, TV manufacturers. Testing of promo channels and sales funnels.Achievements: - 3500 active users were attracted (MAU). - cost of acquisition was reduced by 3 times during the marketing campaigns.Financial planning and budgeting.Team Management of 7-10 persons.

Mapsvision.ru (non-commercial project) - mobile travel guide (non-commercial project). A grant of 3 million rubles was raised to launch the project. The mobile service was successfully launched from scratch and more 10+ travel routes were built using this mobile service were built in association with 4 museums. The routes were visited by ~5000 tourists.PR strategy for a non-profit project created on the basis of a platform ("Go Soldat" guide).

Launching from the scratch the b2b blockchain platform for processing cryptocurrencies (BTC, LTC etc.) (start-up, attracted seed-investment).Business development - analysis of potential markets for the launch and promotion. Negotiations with potential partners (international money transfer services (Europe, Africa), terminal networks (Russia, Argentina, Mexico).Achievements: - successful launch of the service from scratch,- attraction of key partners (crypto exchanges, traditional payments systems etc.) - successful negotiations on the sale of the platform.Product management and Marketing analysis - testing different promo channels and creating sales funnels.Development and implementation of business plans for various areas of activity: service for the exchange of crypto currencies, the exchange for trading crypto currencies (spot + futures), money transfer services.Team Management of 5 persons.

Business development of regional network Hearst Shkulev digital (top projects in the network are www.ngs.ru, www.e1.ru etc).Achievements: - new digital projects have been successfully launched in 10+ new regional markets in Russia- Digital revenue was increased by three times in Total revenue (per 1.5 years).Project management of M&A of two asset management companies in the Group, business processes optimization.Achievements:- All business processes are unified in the back-office.- Team size has been optimized by 30-40%.- Commercial department's commission system has been standardized for all products.Optimization of the debt collection system. Rebuilding the motivation system of the Commercial department and the debt collection department.Achievements: - the turnover of receivables is reduced be three times (up to ~ 30 days).Managing publishing projects (print magazines): Antenna-Telesem, ELLE, MAXIM etc.Team management of 100+ persons.