Developing and execution strategies to increase company sales and profits; identifying profitable business opportunities and lead business development associates.• Set new procurement process by creating tender platform that made this process smoother and decreased people's involvement (as a result product matrix has been increased from 60k to 350k of regular assortment as a part of procurement strategy and signed contracts with 1000 extra vendors during the period of 1… Show more Developing and execution strategies to increase company sales and profits; identifying profitable business opportunities and lead business development associates.• Set new procurement process by creating tender platform that made this process smoother and decreased people's involvement (as a result product matrix has been increased from 60k to 350k of regular assortment as a part of procurement strategy and signed contracts with 1000 extra vendors during the period of 1 year)• Reviewed marketing kit and planning approach, offered new set of packages and revised sales’ team scripts that contributed to advertising revenue increase by 3 ppt within 1 year relative to the percentage of turnover• Built a transparent system that facilitated controlling process over advertising income, allowed be flexible and gave the possibility to make more precise decisions• Worked with cross-functional teams including IT, Finance and Product on continuous service improvement• Prepared and managed ecommerce budget Show less

Building and control of key business processes, business indicators of the organization; sales analysis; creation of an onboarding system; interaction and relationship building with stakeholders.• Developed and executed the e-commerce vision, strategy, roadmap, and business plans to achieve aggressive growth targets (as a result marketplace share has been increased from 25% to 80% for 2 years strategy)• Organized and led the process of merging two commercial departments with their… Show more Building and control of key business processes, business indicators of the organization; sales analysis; creation of an onboarding system; interaction and relationship building with stakeholders.• Developed and executed the e-commerce vision, strategy, roadmap, and business plans to achieve aggressive growth targets (as a result marketplace share has been increased from 25% to 80% for 2 years strategy)• Organized and led the process of merging two commercial departments with their subsequent expansion to 150 FTE, set KPIs for the team and work out the structure of then sales department• Implemented two new marketplace schemes that occupy up to 30% share out of all company sales: Express (attracted new customers, improved retention rate and increased customer satisfaction rate) and Delivery by Seller (as a result assortment matrix has been increased from 2m to 30m of goods regular presence) • Managed day-to-day e-commerce operations including website maintenance, order processing, fulfillment, customer service and fraud prevention• Worked out and implemented partners' acquisition strategy (as a result increase in partners onboarded from 7 k to 30k for the period of 1 year) • Successfully negotiated contract conditions with top companies on the market Show less

From scratch to 2 bln rub within 1 year; preparation of the negotiation process plan for the top of mind brands in CEHAC, conducting meetings with the client to familiarize them with the market situation; predicting annual sales volumes; budget control.• Negotiated contracts with suppliers to get the best terms possible while maintaining a positive relationship• Developed and executed category plans that deliver on business objectives• Conducted regular analysis of the category… Show more From scratch to 2 bln rub within 1 year; preparation of the negotiation process plan for the top of mind brands in CEHAC, conducting meetings with the client to familiarize them with the market situation; predicting annual sales volumes; budget control.• Negotiated contracts with suppliers to get the best terms possible while maintaining a positive relationship• Developed and executed category plans that deliver on business objectives• Conducted regular analysis of the category to identify opportunities for growth and optimize performance• Worked with cross-functional teams to develop and implement promotional, pricing, and new product strategies• Managed day-to-day operations of the category including order placement, inventory management, and supplier relations Show less

• E-shop product matrix• Pricing strategy • Digital marketing

• Managing category assortment (assessment, price positioning, key merchants, development) • Developing standards and techniques for e-merchandising (navigation, selection tools, content)• Advancement categories (plan promotions, advertising, special projects)In charge of the position I launched category «Consumer Electronics» at the new marketplace from Russia powered by M.Video.

• Analysis of the market and competitive environment• Buying of extended assortment (2000 SKU)• Planning and controlling of sales• Negotiating with vendors, receive marketing budget for the organization activities in order to increase of sales (e-marketing)• Supporting relevant content on the site (managing recommendations of accessories for the main product, control descriptions and photos on the card product• Implementation of retail projects (development of new… Show more • Analysis of the market and competitive environment• Buying of extended assortment (2000 SKU)• Planning and controlling of sales• Negotiating with vendors, receive marketing budget for the organization activities in order to increase of sales (e-marketing)• Supporting relevant content on the site (managing recommendations of accessories for the main product, control descriptions and photos on the card product• Implementation of retail projects (development of new categories/brands)In charge of the position I increased sales of accessories through e-channel for 49% and the share of online sales for 48% (2015 vs. 2014), and 51% and 41% (2016 vs. 2015). Increased the share of online sales by wearable category to 35%. Implementation and support of the project «Sales from the warehouse of the supplier», which increase extended assortment more than 1000 SKU.Create more than 100 Promo actions (promo-pages, context advertising, retargeting, SMM, CPA). Implementation of improvements and new features on website according to the control logic of the recommendations of accessories. Show less

• Analysis of the market and competitive environment• Creating a product matrix• Control distribution by stores• Planning and controlling of sales• Monitoring of suppliers assortment, prices, special deals• Negotiating with vendors, receive marketing budget for the organization activities aimed to increase sales• Communication with suppliers on returns, defects, warranty and post-warranty service• Control accounts payment for partnersIn charge of the… Show more • Analysis of the market and competitive environment• Creating a product matrix• Control distribution by stores• Planning and controlling of sales• Monitoring of suppliers assortment, prices, special deals• Negotiating with vendors, receive marketing budget for the organization activities aimed to increase sales• Communication with suppliers on returns, defects, warranty and post-warranty service• Control accounts payment for partnersIn charge of the position I optimized stock in 2 times without losses in sales (the return of overage stock from the central warehouse and distribution centers, redistribution from the stores, return of defect stock).Control communication inside the company, in order to informing the sellers about new SKU, change of motivation, training, which helped to increase the share of Accessories in the company in 1.5 times.Created book of merchandising for different stores (turnover, traffic). Show less

• Selling to dealers• Search of new potential clients and their development• Negotiating with customers• Signing of contracts• Monitoring of financial relationsIn charge of the position had good results of sales for current customer base and by searching new dealers.

• Creating a product matrix• Buying assortment• Analysis of the market and competitive environment• Organization promo activities• Negotiating with suppliers and vendors• Managing of staff (over 10 people)In charge of the position got good results of sales and margins targets, control positive LFL of Day by Day, team building with organization of trainings, organized of successful local promotional activities in order to increase of sales (outdoor advertising… Show more • Creating a product matrix• Buying assortment• Analysis of the market and competitive environment• Organization promo activities• Negotiating with suppliers and vendors• Managing of staff (over 10 people)In charge of the position got good results of sales and margins targets, control positive LFL of Day by Day, team building with organization of trainings, organized of successful local promotional activities in order to increase of sales (outdoor advertising, BTL, organization promo-personnel). Show less

* Direct sales* Managing of staff