1) Implemented CRM usage at the administrator level, increasing patient rebooking by 83%.2) Organized an onboarding university and digitized labor instructions and standards for transfer to the quality control department, resulting in a 53% increase in NPS.3) Initiated a bonus-based loyalty program and released two versions, enrolling 310 participants.Introduced a sales funnel for a high-margin service through a converter with video testimonials from our patients, increasing profit by 31% year-over-year.