"Hello, World!" That's how I would start my story if I were a programmer. But I am a specialist in a completely different field. My name is Ivan Mushavets and I am a specialist in #marketing, #investment and #startup development. For over a decade, I've been working in #IT. I help a huge number of people develop their projects and find niches where there is money. I have managed to work in the American, #European, Asian and CIS. In ten years I have worked on projects in the following niches: #Financial #Technology, Medical Technology, IT, IOT, Hardware & Software, ecommerce, and even had excellent experience in Real Estate. All the projects I worked with are now leaders in their niches. I'm incredibly proud of this. My greatest strengths are my ability to solve any problems. I've helped raise over $20 million for my projects. Developed over 8 projects from scratch to $800+k in revenue. Now I am already a strong specialist who can build any #marketing and business strategies, help contacts to solve the most "slippery" queries. At the same time I am not afraid to work with my hands, which allows me to keep myself in shape and up to date with the latest innovations and technologies. I am open to any suggestions and collaborations. Let's have a chat, shall we?
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Chief Marketing OfficerShokranDubai, Ae -
Chief Business Development Officer & MarketingSalad Lab Jan 2021 - PresentMoscow, Moscow City, RussiaWe are a team of sales and digital marketing professionals in the marketplace. Both are at the heart ofthe success of any business. Our experience is more than 300 international projects, in each of whichwe have solved specific challenges in marketing or sales. SalAd Lab's solutions are unconventionaland aim only for maximum results.Results:- Support of over 60+ projects- Creating partner projects- Formation of the development strategy of the company- Attracting more than $ 5+ million for client projects- Launch of 2 offices- Advising major clients from Asian region + EU- Launch of 4 internal projects -
Chief Business Development OfficerHaiku Dev May 2021 - Oct 2022Harju Maakond, Tallinn, Kesklinna Linnaosa, Narva Mnt 7-557, 10117Haiku Dev - a full cycle IT software development company with a focus on innovation and efficiency. We are an International team of highly skilled IT experts from various backgrounds but with the same passion for the cutting edge tech.Our core expertise is a full cycle product development in FinTech, Blockchain and EdTech. We also have a strong foothold in Media, Marketing, SEO, Web Analytics and GameDev.Results:- Staffing the marketing department- Creation of a marketing strategy- Elaboration and participation in tenders- Attraction of big contracts and players- R&D of competitive niches (multiple reports to identify vectors and niches)- Building partner strategy and incentive system for partners (over 30+ partners)- Brand positioning and development points (ratings, forums, articles) -
Managing PartnerRaisman Investor Relations & Consulting Jun 2019 - Jul 2022London, United KingdomRaisman Investor Relations & Consulting is a young and vigorous investment boutique with anexperienced team of international fundraising advisors.We work with VC funds and private investors to find excellent opportunities for co-investments on theSeed / Series A stages from $200k to $30M. We do not work with gambling, adult, and other projectsthat are not useful for people, preferring companies that make our world better.We also help promising startups to raise funds not only by contacting relevant investors from ournetwork. We can make improvements to make fundraising more efficient, from merely rewriting thepitch deck to financial modeling and rethinking strategies, if necessary. Thus, a startup becomes moreinteresting.Recently we replenished our pipeline with attractive real estate investment opportunities and pre-IPOsecondaries. So feel free to drop me a note about anything mentioned above.Results:- More than 3,000 projects have gone through us- Creation of custom reports for major VCs (over 50 Funds)- Financial and legal Dudyl- Raised more than $20 mln in investment over several years -
Cmo & CofounderEcoset Development Mar 2019 - Feb 2022MontenegroOur task was to give the Montenegrin region an attractive new project that could resonate with the Very Important, international agenda. Bringing together a huge number of experts from all over the world, we launched a project that was well received by the Montenegrin government and was also noted by the European Commission for Green Energy. What has been done: - An investment of $1.5 million was received- The development strategy for the project was mapped out. - First sales were launched and interest among investors and target audience confirmed. - Assembled a team and signed an agreement with the Montenegrin government authorities - All necessary legal documents have been obtained - First delivery of the houses will be in May 2023 - It cost us $3,400 to attract an end-user, with an average bill of $150,000. - More than 20 homes sold in six months -
Сhief Marketing ОfficerMy Power Farm Jun 2019 - Dec 2021London, United KingdomWe came up with the idea of an unusual "green" solution. My Power Farm offers everyone who wants to offset their emissions through an investment in renewable energy. Our goal is to offset CO2 emissions through the development of the renewable energy market by:· Online platform for investing in renewable energy and CO2 compensation;· Education of the public and enterprises on the impact of the carbon footprint and its compensation;· Training entrepreneurs to develop CO2 offset projects;· Decentralized electricity generation network construction;· Creation of 2,000 jobs in the next 5 years;· Offsetting for 1.4 million tons of CO2 over the next 5 years.JOIN US!What has been done:- Strategic planning- Optimisation of advertising budgets- Development of a marketing strategy and its implementation- Study and adaptation of the campaign products to the current algorithms of the variousaggregators.- Development of a marketing strategy for introducing new products to the market in highlycompetitive niches.Attracting investment -
Chief Marketing Officer (Cis)Deeper, Uab Jul 2020 - Apr 2021ЛитваI joined the company at a very difficult time. When revenues and profits in the company's Russian division plummeted.My tasks were:To rebuild the marketing department.To build end-to-end analytics.Cover 4 new regions (Kazakhstan, Belarus, Armenia, UA) in a short time.To increase the revenue by 2 times and help to implement the distribution agreementSet up internal processes (logistics, sales, marketing)Lobbying the head office (managed to collect 70% of marketing costs from the head office)Opening of new business lines and diversification of dependence on one supplier.ResultsOver 80 thousand Deeper echo sounders were sold in CIS region during a yearMore than 8 marketplaces connected End-to-end analytics set up and reports created in Power BI Team of over 8 people Managed budget of over $250K per month Adaptation of new products to the existing market -
Chief Marketing OfficerDlm Platform Aug 2018 - Jun 2019EstoniaDigital Life ManagementA platform for digitising the life experience and creating a digital environment that promotes humancomfort and developmentWhile working on the project, a strong team of specialists was assembled with an incredible challenge,to implement a large-scale project at the intersection of Blockchain and digital environment. Within afew months, the following project stages were made:1) Developed marketing strategy (4 strategies for all occasions, Investment strategy, B2B strategy,B2C strategy and Anti-Crisis marketing strategy.2) Investment package (presentations, pitches, market research, resorts, investment pitches,)3) Marketing budgeting (Marketing, PR, Event, handouts and travel-costs)4) Supervising the development of project documentation (from Roadmap to technological solutionsand process automation)5) Setting up analytics systems (cohort analysis, BI + end-to-end analytics)6) Implementation of all marketing tools (Social media, Website, email newsletters, etc.)Results:1) Project conducted Roadshow in 7 countries, visited 12 conferences, got partnerships with Rapid,Paypal and many other companies.2) Seed Round with seed funding of $2 mln. was successfully closed3) Viability of the product was checked (feedback from industry companies in the field of IOT, IT,Fintech)At the moment, -
Head Of The Digital Marketing DepartmentArcona Augmented Reality Ecosystem Feb 2018 - Sep 2018GibraltarWHAT IS ARCONA Arcona, an emerging blockchain ecosystem, seeks to provide millions of users withsimple and affordable tools for launching AR projects. Arcona’s unique technology automaticallygenerates a layer of AR – the Digital Land - anywhere in the world. Each square meter of this virtualenvironment is tied to a particular location in the physical world and is perfectly suited for the remoteplacement of interactive content. If you are based in New York, you’ll be able to acquire a piece ofDigital Land in Rome’s busy tourist center and manage virtual objects or run a historical show thereliterally without leaving home.Tasks- Forming a marketing department from scratch- ICO (blockchain/cryptocurrency)- Develop marketing and branding strategy- Definition of financial model and budgeting- Working with contractors and supervision- Conducting of analytical slices- Development of communication channels (channel efficiency, cost)- Management of the department- Formulation of ToR for the department and contractors- Definition of conversions and cost per userResults- Team was formed within a month- Risk management was carried out- Collected over 7300 ETH- Conversion into registrations 5%- Conversion into buying 4%- Result x14 with ETH investment- Popularization of AR/VR/MR technologies- The developed strategy worked out 100%!!!!We all realise that augmented reality and blockchain technologies are quite complicated and the mainproblem with entering the ICO was the lack of knowledge among many people about how thetechnology can be used. Multiple cases were worked on to demonstrate the possibilities and benefitsof the project -
Head Of Analytical-Marketing DepartmentBiz-Cen.Ru Feb 2017 - Sep 2018St Petersburg City, RussiaBiz-cen.ru is an online catalogue of office space in business centres in St Petersburg and Moscow. Constantly updating information and adding new properties, we create the most convenient tool for choosing an office in the city.We are changing the office property market - the psychology of office search. Instead of calling business centres and finding out whether there is suitable space, you can now specify the parameters of the required premises, and then simply choose from the current options available on the market.Responsibilities:- Strategic planning - Optimising advertising budgets- Developing a marketplace strategy- Researching and adapting campaign products to modern algorithms of different aggregators.- Developing a marketing strategy for bringing new products to market in highly competitive niches.- As always on top of the game.Results: - Rethinking the concept of using marketing channels.- Development and implementation of "digital" tools. - Business process automation (Writing terms of reference for developers, supervising sales departments). - Increase roi (230%) and ltv (4 years) - Improvement of financial stability of the campaign (increase and maintenance of financialturnover, ignoring seasonal factors).- Offloading of call. centre through the implementation of messengers (automation and creation of scripts) and otherWestern technologies. -
Cmo (Ecommerce Web Analytics)Lavish Shoestring™ May 2016 - Aug 2018Oxfordshire, United KingdomWe started Lavish Shoestring because finding good, vintage and antique homewares was a hassle. Too expensive, you need to know what you buy; and it’s hard to find what you want fast, clean and in good condition. We fixed it.There is no need for many words here. The main achievement is increasing ltv and transaction rate,Q1 - 0,3% Q2 - 0,45% Q3 - 0,63% Q4 0,79% ( and that's taking into account the 1st transaction pervisitor). Also it's international project - that's why multichannel traffic flows were used in developmentstrategy considering geo and ecommerce specifics of different regions: european region (google,bing & yahoo) and uS (ask, aol,bing, google). also partially the asian region and australia were used.Also during the work was analytical work on the financial indicators, such as the calculation of theadvertising budget, price formation of the product, strategic planning and breakeven calculation.At the moment the project is on hold for a full test analysis. -
Начальник Отдела Web-АналитикиOoo "Relase" May 2014 - Sep 2017Saint Petersburg Metropolitan AreaCreation and development of complex web projectsFunctions- team lead- Technical writing(basic, functional, concept)- Marketing analysis- Identification of strengths and weaknesses of the customer (SWOT - analysis)- Budget and deadline management- Business planningResult- Entering European market- Increase of campaign turnover- Business process management of client campaignsCurrently outsourcing -
Web AnalyticMediasfera Aug 2015 - Apr 2016Saint Petersburg Metropolitan Area- Conducting comprehensive audits- Campaign analysis- Strategic planning- Usability and technical audit- Market and competitor analysis- Process automation within the campaign- Development of marketing strategyResults:- Increase of transactions by 3,2 times for a number of online shops- Decrease in cost of orders and calls- Increase of the forms conversion rate with UX solutions- Satisfied customers- Separated on 1 April, a career turning point -
Специалист По Связям С ОбщественностьюРазвитие Jul 2014 - Jul 2015Saint Petersburg Metropolitan AreaIn 2012 RAZVITIE implemented a record number of incredible and daring projects: the company's offices in St. Petersburg were equipped with modern and incredibly comfortable Apple equipment, a new office was opened in the Moscow City international business center, we gave up office slavery and implemented LifeStyleDesign, with which we were nominated for the HR Brand of the Year award and won first place in the Northern Capital category. And that's not the whole list.
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Ria NovostiRia Novosti Feb 2011 - Mar 2013Санкт-Петербург, РоссияAssistant to the NW Editor
Ivan Mushavets Skills
Ivan Mushavets Education Details
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Санкт-Петербургский Государственный Университет Телекоммуникаций Им. Проф. М.А.Бонч-Бруевича4.6
Frequently Asked Questions about Ivan Mushavets
What company does Ivan Mushavets work for?
Ivan Mushavets works for Shokran
What is Ivan Mushavets's role at the current company?
Ivan Mushavets's current role is Chief Marketing Officer.
What schools did Ivan Mushavets attend?
Ivan Mushavets attended Санкт-Петербургский Государственный Университет Телекоммуникаций Им. Проф. М.а.бонч-Бруевича, Санкт-Петербургский Государственный Университет.
What are some of Ivan Mushavets's interests?
Ivan Mushavets has interest in Японская Литература, Seo Развитие Интернет Проектов, Education, Экстремальные Виды Спорта, Журналистика, Science And Technology, Спорт, Саморазвитие, Общение, Seoразвитие Интернет Проектов.
What skills is Ivan Mushavets known for?
Ivan Mushavets has skills like Seo Audits, Smo, Smm, Копирайтинг, Интернет Реклама, It, Digital Marketing, Медиапланирование, Product Management, Стратегия Развития, Аналитические Исследования, E Commerce Consulting.
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