Ivan Orlov Email & Phone Number

Санкт-Петербург, Санкт-Петербург, Россия

- Development and implementation of SMM communication strategies to the clients- Management of large-scale national brands using SMM, SERM, ORM- Maintain customer communities in VK, OK, FB, Instagram, Telegram- Launch contextual advertising in Yandex.Direct, Google Ads- Launch targeted ads in VK, OK, MyTarget, Facebook.Ads (Facebook, Instagram)- Working.

Санкт-Петербург, Россия

• Area of responsibility - the largest service automation contextual advertising in Russia. Management of personnel 24 people.
• Creation new vision brand positioning eLama in Russia
• Preparation marketing plan to enter new market of Kazakhstan (market research, financial model, media plan).
• Сontextual advertising. Yandex.Direct, Google.Ads (Search network, Remarketing), Target advertising (VK, Facebook.Ads, Instagram, Cerebro).
• SMM. Maintain accounts in VK, FB, Instagram, Youtube, TW.
• PR. Writing articles, media publications (cossa, searchengines, ppc.world).

Санкт-Петербург, Россия

• Area of responsibility – chain of the fitness-clubs ALEX FITNESS and OLYMP throughout Russia. Leadership of the 4 divisions: digital marketing, regional marketing, PR and design (30 people in direct.
• Creation and implementation of the marketing strategy of "Alex Fitness" 2017 year;
• Creation of an investment strategy of holding "Alex Fitness" 2017-2025 years;
• Launch marketing campaigns for b2c clients. Analysis of the effectiveness;Digital marketing:
• PPC. Run contextual advertising in Yandex.Direct and Google.Adwords;
• SEO-optimized site structure, purchase of reference weight;

Санкт-Петербург, Россия

• Area of responsibility - b2b e-commerce market throughout Russia.Personnel management (8 people in functional subordination).Marketing management:
• Create and implement marketing strategy b2b 2016, 2017 years;
• Marketing plan b2b 2016, 2017, budget calculation, conversion, sales forecast;
• Launch and analyze marketing campaigns. Additional revenue for 2016 is >1 billion;Digital marketing:
• PPC. Run contextual advertising in Yandex.Direct and Google.Adwords;
• SEO-website optimization "Ulmart Business". Compilation the semantic core;

Moscow

Area of responsibility - markets mobile communication b2c, b2b, b2g, and the fixed-line market b2b, Moscow region. Marketing management: - maintain tariff policy b2c, b2b- launch of new products (tariffs) for b2b, b2c, b2g segments - marketing planning - marketing analysis- preparation of budget revenues Macro-region - trade marketing at MTS retail.

Saint-Petersburg

- planning of marketing activities, b2b Macro-region - maintain tariff policy b2b regions of the North-West - launch of new products (tariffs) on the model of the marketing mix (7P) - marketing analysis - personnel management

Saint-Petersburg

- management accounting - financial reporting - preparation of budget and control of its execution - financial management - automation of financial accounting and reporting