Ivan Orlov Email & Phone Number

Санкт-Петербург, Санкт-Петербург, Россия

- Development and implementation of SMM communication strategies to the clients- Management of large-scale national brands using SMM, SERM, ORM- Maintain customer communities in VK, OK, FB, Instagram, Telegram- Launch contextual advertising in Yandex.Direct, Google Ads- Launch targeted ads in VK, OK, MyTarget, Facebook.Ads (Facebook, Instagram)- Working with Yandex.Metrics and Google Analytics- Management of brand reputation on the Internet, social media- Integration with bloggers in Youtube, Instagram- Media planning- Video production.

Санкт-Петербург, Россия

Area of responsibility - the largest service automation contextual advertising in Russia. Management of personnel 24 people.• Creation new vision brand positioning eLama in Russia• Preparation marketing plan to enter new market of Kazakhstan (market research, financial model, media plan).• Сontextual advertising. Yandex.Direct, Google.Ads (Search network, Remarketing), Target advertising (VK, Facebook.Ads, Instagram, Cerebro).• SMM. Maintain accounts in VK, FB, Instagram, Youtube, TW.• PR. Writing articles, media publications (cossa, searchengines, ppc.world).• Content marketing. Blogging and help on the website, creating landing pages, email newsletters, host webinars.

Санкт-Петербург, Россия

Area of responsibility – chain of the fitness-clubs ALEX FITNESS and OLYMP throughout Russia. Leadership of the 4 divisions: digital marketing, regional marketing, PR and design (30 people in direct subordination).Marketing management:• Creation and implementation of the marketing strategy of "Alex Fitness" 2017 year;• Creation of an investment strategy of holding "Alex Fitness" 2017-2025 years;• Launch marketing campaigns for b2c clients. Analysis of the effectiveness;Digital marketing:• PPC. Run contextual advertising in Yandex.Direct and Google.Adwords;• SEO-optimized site structure, purchase of reference weight;• Retargeting in email lists, telephone numbers, Look-a-like audiences;• SMM and promotion of accounts in Vk, Fb, Insta, Youtube;• Content marketing. Create a fitness blog, copywriting, writing articles;• Email marketing. Startup email newsletters for b2c customers;• Web Analytics. Working with Yandex.Metric, Google Analytics;Marketing communications:• Media planning. ATL (outdoor, Radio, Metro, Press, printing), BTL (events, POSM, Souvenirs), PR plan;• Rebranding of fitness clubs;• Development of a new brand book "Alex Fitness" is the creation of philosophy, a portrait of the Target Audience (TA), the TA interaction with the brand;Achievements:1. Building of marketing Department (departments digital, offline, PR, design).2. New marketing strategy in the field of marketing and sales 2017-2023 years.3. Rebranding of the chain of the fitness-clubs ALEX FITNESS.4. Introduction of the KPI system for the entire company.

Санкт-Петербург, Россия

Area of responsibility - b2b e-commerce market throughout Russia.Personnel management (8 people in functional subordination).Marketing management:• Create and implement marketing strategy b2b 2016, 2017 years;• Marketing plan b2b 2016, 2017, budget calculation, conversion, sales forecast;• Launch and analyze marketing campaigns. Additional revenue for 2016 is >1 billion;Digital marketing:• PPC. Run contextual advertising in Yandex.Direct and Google.Adwords;• SEO-website optimization "Ulmart Business". Compilation the semantic core;• Email marketing. Start email marketing for b2b clients;• The launch of the UX-mechanics on the b2b website: Welcome video, pop-up's, banners in the Personal Cabinet;• Web Analytics. Work with Analytics conducting A/B tests;Marketing communications:• Development and launch of advertising campaigns;• Media planning. ATL, BTL, Digital, analysis of advertising effectiveness;• Branding "Ulmart Business" and loyalty program «KIT»;Project-management (loyalty Programs):• Product owner loyalty programs for b2c, "TAKSA" and b2b "KIT";Software development scrum methodology. Complete project management from preparation of the requirements and KPIs to user stories, UX/UI, reporting, testing, to training and promotion.Technology stack: SAP ERP, SAP CRM, SAP BI, Ultima, JIRA, Confluence.The project team of >30 people.Achievements:1. Launch marketing campaigns with additional revenue for 2016 >1 billion roubles.2. The development and launch of loyalty programs, "TAKSA" and "KIT" in 2016.3. Protection marketing strategy b2b 2016, 2017 years.

Moscow

Area of responsibility - markets mobile communication b2c, b2b, b2g, and the fixed-line market b2b, Moscow region. Marketing management: - maintain tariff policy b2c, b2b- launch of new products (tariffs) for b2b, b2c, b2g segments - marketing planning - marketing analysis- preparation of budget revenues Macro-region - trade marketing at MTS retail- management of product groups- personnel management

Saint-Petersburg

- planning of marketing activities, b2b Macro-region - maintain tariff policy b2b regions of the North-West - launch of new products (tariffs) on the model of the marketing mix (7P) - marketing analysis - personnel management

Saint-Petersburg

- management accounting - financial reporting - preparation of budget and control of its execution - financial management - automation of financial accounting and reporting