Pioneering gluten-free food in the Serbian market in first gluten-free gastro bar in Belgrade - Funky fresh

Strategy development, planning, managing and supervising execution of all consumer engagement activities through all defined channels (POS/HoReCa/EVENT/Plug ins) in order to spread brand messages within targeted audience. Leading and developing of 14 subordinates.Leading all processes between PMI brand groups from one side and BTL and hostess agencies from another side, during creating, planning and realization consumer engagement activities. Responsible for tracking, reporting and analyzing of all CE activities and accordingly identifying improvement opportunities through all channels. Controlling >$5M yearly budget.

Developing event strategy with marketing department in order to build brand image with long term impact on consumers from mapping relevant events (self- standing and plug- ins) to effective implementation.Proposing, selecting and supervising proper partners, agencies and special suppliers who are dealing with event marketing in order to ensure top quality execution of PMI EVENTs, ensuring that they are within approved budget, with execution in the most efficient and effective manner. Leading and supervising two PMI executives, BTL agency (6 team members) and dozens of third-party suppliers. Controlling of yearly budget up to $3M for organization of around 50 events from 1000 to 20000 visitors. Identifying improvement opportunities for events (venues, performers, mechanics, set designs, audio- video solutions...). Tracking, reporting and analyzing of competitor and PMI activities. Handling dozens of third-party partners on daily basis.

Searching proper partners, agencies and specialists’ suppliers, developing and proposing activities in order to ensure top quality execution of events related programs.Preparing and presenting (with supervisor support) event activities included in the annual Marketing Plan and consequently report on a regular basis achievement against objectives. Organization of monthly meetings with the agency in order to review the quality events status report. Executing promotional events and ensuring their smooth, professional execution in order to build brand image with long-term impact on consumers.

Executive position focused on finding and achieving cooperation with owners of most popular HORECA places in Belgrade according to brand needs (Marlboro, Parliament, L&M, Chesterfield...). Enhancing the awareness and appeal of PM products to our targeted audience by providing best positions for our marketing materials, ground for execution of consumer engagement and availability of our products. Build and maintain excellent relationship with LAMP owners/managers/stuff. Proposing, negotiating, signing and managing of all LAMP contracts. Manage CE activities according to brand initiatives in LAMP and Events (lead, evaluate, coach and feedback CE teams). KPI`s ownership (prepare, track performance and propose / implement improvement actions)

Author of the most- wanted documentary- informative TV show in SCG, Rikošet and documentary films about special police units

Author of documentary specials, Reporter from the war zone situated in the south of central SerbiaReporter in news department