• Manage HyperX Content Peripherals through coordinating marketing assets with cross-functional teams; • Led Keyboard product marketing category using insights-led marketing strategies from marketing research and consumer insights reports; Collaborated with business, NPI, brand, go-to-market, product development, central category, creative and communications teams to develop integrated messaging strategies aligned with product roadmaps, event calendars, and corporate brand initiatives; Oversaw multiple global keyboard marketing campaigns tied to an overarching strategy with consistent branding & messaging; Applied fast-paced directives from HP and partners• Organized product marketing presentations to creative teams for asset creation & explained product positioning; Coordinated and organized assets for review and approval, sharepoint access, and web prep

• Designed social media content strategy across two accounts: 110k and 30k on Instagram and Facebook• Created and curated content to dancers in OC/LA target audience; Recreated dance trends and original content • Increased account monthly engagement by 10% over 1 year; Increased average post view count from under 5k → ~9k views in 1 year• Organized scheduling calendar, engaged with followers and followed up with studio business inquiries

• Member of a competitive dance crew of 45 members; Specialized in synchronization, creativity, execution, etc.• Creative Director of Adult Exhibition team; Conceptualize set ideas, train and develop 45+ members dance skills• Taught dance classes at all levels to crew members; Casted, blocked, and staged for performances/competitions• Professional credits include BTS (America’s Got Talent, The Voice), TxT(Lollapalooza), Levi’s, LA Clippers, & more

• Probed customers in tangent with sharing personal experiences to demonstrate valuable solutions in products and/or services• Develop interest in learning compatible software and hardware to improve presenting value propositions• Offer input regarding store efficiency & customer journey in leader connections to help improve team performance

• Maintained social media content for 4 housing programs quarterly & coordinated event promotion to our 1400 student resident audience• Developed 4 programs quarterly tailored to my residents’ needs, acted as a community resource for UC Irvine• Regularly attended training sessions to sharpen marketing skills for residents & improve housing experience

• Prepared coffee, tea & other drinks to customer’s satisfaction; Managed opening & closing tasks alone. • Created a comfortable environment for our customers through genuine conversation and store cleanliness. • Assisted training new baristas and led shadow shifts; held performance meetings to improve store throughput

• Provided customer service by describing menu choices, allergens; Build regular customer relationships. • Trained as California Food Handler and ensured kitchen cleanliness as frequent closing shift. • Balanced several tasks simultaneously such as grill, food line, cash register, etc.

• I worked on the Service Committee - developing community service curriculum for the 2017 CASL State Conference. • My position consisted attending bi-monthly board meetings for workshop & state conference development & planning, was able travel to different middle & high schools to assist/present leadership skill workshops, and exchange ideas with other student leaders.