Stylight, the ultimate destination for premium fashion, home, and beauty products. Featuring a fashion item comparison feature, compare top brands across 14 markets with ease. Serving 90 million shoppers worldwide.-Conduct in-depth research on industry trends, audience preferences, and competitor activities to inform content ideation and optimization.-Utilize data-driven insights and analytics to track content performance, identify areas for improvement, and refine content strategies accordingly.-Monitor key email marketing metrics, including open rates, click-through rates, conversion rates, and ROI, to evaluate campaign effectiveness and make data-driven decisions.-Collaborate with cross-functional teams, including data engineers, data scientists, and business analysts, to understand data requirements and deliver actionable insights.-Cultivate and maintain relationships with journalists, editors, bloggers, and influencers to secure media coverage and press mentions.- Utilized Screaming Frog for SEO analysis, site audits, issue identification, and performance optimization. Successfully implemented solutions for enhanced rankings and increased organic traffic.

ZMS is the 360º marketing unit of Zalando, Europe's number 1 fashion platform. As well as extensive fashion and content creation expertise, brands benefit from data-driven marketing and media capabilities. With ZMS Insights, brand partners have access to purchase, onsite, and customer survey data across 1 billion quarterly shop visits from 32 million active customers. The purpose of my role as a Brand Consultant is to convert purchase data into strategic insights and recommendations for brand partners.- Analyzing consumer behavior and market trends to identify opportunities for brands and retailers.Providing strategic recommendations based on data analysis to optimize product assortments and pricing strategies.- Collaborating with internal teams to develop and execute marketing campaigns tailored to target audiences.-Conducting competitor analysis to benchmark performance and inform competitive positioning strategies.

-Collaborated cross-functionally with the management to develop and implement products enhancement based on competitive analysis.- Seek opportunities to enhance the reputation of the brand.- Created & drafted content through effective copywriting.- Brand revitalization of the company's products through strategic thinking.- Navigated cross-functional projects.- Enhanced and supported the podcast creation.

• Communicate amongst travellers, transport providers and Omio.• First point of contact for travellers across multiple channels for any inquiries related to their travel plans such as questions about payments and modifying of bookings, handling requests and complaints.• Deliver and maintain a high level of service and customer satisfaction in Italian, Spanish and English.• Proactively involved in creating and implementing new service processes and developing training manuals.

Worked on a project that required to revitalize and rebrand their multivitamin brand for children “Sanostol”. A brand with a long history, they required our team to analyse, formulate and present ideas for the brand to stand out amongst newer competitors in the same category in the German market.• Conducted market research of competitors in the German market.• Analysed how the competitors run promotions and their overall marketing strategy.• Analysed social media channels such as YouTube, Facebook, Instagram, Twitter.• Created a rebranding strategy for their packaging. • Helped in creating the overall marketing strategy and presented to the head of marketing and the CEO of Dr. Kade.

Worked on a project involving the award-winning designer watch brand “Lilienthal”. As a watch brand that is celebrated for being made in Germany, they are known in the market for their minimalistic collection and superior quality. The brand required us to analyze and recommend strategies to improve the UX design of their website and social media channels which are used to promote and sell their products.• Analyzed their website and social media channels.• Analyzed the online presence of the competitors in the market.• Created a qualitative research study after the initial analysis.• Was head moderator of the interviews that were conducted of 36 participants over 3 days.• Analyzed the interview data using content analysis.

Dumont, the oldest publishing house in Germany which has numerous newspapers and magazine brands under it required us to create a plan for entering the digital space for their tabloid, “Berliner Kurier”. • Conducted market research of other German and international tabloids.• Analyzed paywalls employed by other brands and created one for the Kurier.• Created and conducted surveys for the employees and journalists of the Kurier.• Analyzed how the other brands leverage video content and created a content creation plan for Youtube, Instagram, and Facebook.

• Managing customer database and making amendments to customer requests.• Identify and assess customers’ needs to achieve satisfaction. Handle complaints, provide appropriate solutions and alternatives within the time limits and follow up to ensure resolution and limit cancellations.• Maintaining financial accounts by processing customer adjustments.

• Proactively create strategies to improve instruction methods.• Lesson planning expertise.• Manage the execution of the curriculum by teachers through training and seminars to increase knowledge transfer.• Massively improved awareness and experience in education and social development.

• Volunteered for Aiesec Colombia an organization of charity events connected with Italian culture.• Defined the scope of the project in collaboration with the senior manager.• Determined the source and acquisition of resources required to complete the project.• Created a detailed plan which identifies and sequences the activity needed to complete successful fundraising.