- Analysis of Market and competitors- Preparation and realization of commercial master plan (long term strategies)- Year planning and implementation commercial promo offline in retail and media plan for E-comm- Calculation of business plan based on company targets and brand strategies (margin, TO, Net result)- Building matrix of the offer- Price policy creation and implementation- Competitor price monitoring and AB-testing- Creation of Merchandising plans and logic implementation for retail (stores)- Preparation of POS for the stores (creation new for highlighting the most strategical products)- Preparation, organization and leading product trainings for the stores- Recruitment of Retail suppliers and Team development- Preparation of budget and ensuring NET result of the department- Collaboration and cooperation with cross-departments: E-commerce, Marketing, Retail etc.- Negotiation with suppliers and partners

- Team management- Organization of all business processes inside department: layout, stock, logic etc.- Achievement of main KPIs- Analysis of economic results and future business planning- Sales and work with clients