Manage organization and development of direct sales agents (around 150 associates) and third parties (around 80 legal entities/third parties) for the entire country in Retail segment and small business segment within Retail.Key Responsibilities:• Organized and developed a high-performing team of direct sales agents, providing guidance, support, and training to optimize their performance.• Prepared and implemented comprehensive sales plans aligned with the bank's objectives and targets.• Created and standardized procedures for the direct sales network to ensure efficiency, compliance, and effective customer engagement.• Monitored market trends, analyzed sales data, and identified areas for improvement to achieve sales growth.• Took proactive measures to enhance sales results, such as introducing innovative sales techniques and leveraging market insights.• Successfully recruited and trained new associates, ensuring the team was staffed with qualified and capable individuals.• Defined and monitored key performance indicators (KPIs) for the direct sales team, setting measurable targets and tracking progress.• Developed and delivered comprehensive training programs to equip sales associates with the necessary skills and knowledge to succeed.• Fostered a high-performance culture by setting clear performance expectations, providing ongoing coaching and feedback.• Collaborated with relevant departments to streamline processes, enhance customer experience, and drive sales conversion rates. Key Accomplishments: ● Sales increase in cash loans – constant annually increases from 16 to 33%● Sales increase in Small business accounts and POS terminals - annually increases from 11% to 74% with sales participation from 30%-46%.● Pilot project management (Team set up, Model design, technical set up) and successful implementation – Remote Sales project ● Development of mobile/web application for agent sales channel

Manage organization and development of direct sales network. Responsible for expansion of direct sales agents for the entire country in Retail segment and small business segmentKey Responsibilities:• Continuously acquired new agents to expand the direct sales network and drive business growth.• Monitored and provided constant coaching to agents and employees in the department to optimize their performance.• Undertook measures to improve sales results, such as implementing sales strategies, process improvements, and performance enhancement initiatives.• Took responsibility for recruiting and training new associates, ensuring the team was equipped with skilled and motivated individuals.• Developed and implemented sales training programs to enhance the capabilities of the sales team.• Analyzed sales data, identified trends, and provided recommendations for improvement to achieve sales targets.• Collaborated with cross-functional teams to align sales efforts, streamline processes, and enhance customer experience.• Established and maintained strong relationships with key stakeholders, including senior management, clients, and partners.• Monitored market trends and competitor activities to identify opportunities and develop strategies to stay competitive.• Prepared regular reports and presentations to communicate sales performance, achievements, and strategies to senior management Key Accomplishments: ● Development of various process and products in Retail segment● Significant increase of active direct sales agents● Reestablishing the network of direct sales agents in small business segment

Responsible and involved in expansion of direct sales network in Retail segmentKey Responsibilities:● Responsible and involved in expansion for DSA PI network● Training and monitoring for new FTE Regional Coordinators● Monitoring of DSA Team Leaders and DSA agents in sales process/presentations of bank products Key Accomplishments: ● Sales increase of credit cards from 15.000 up to 20.000 in 2007.● Development and expansion of new agent network specialized for mortgage loans (more than 20 new agents) ● Increase of agent network by 53% (more than 70 new agents)

Managed sports brands Hummel and Jolla. In charge of marketing and distribution network of 80 wholesale clients, as well as 8 own multi brand retail outlets. Planning, procurement, and distribution of sports equipment of major brands. Organized presentations, developed retail and wholesale network, planned, and executed brand positioning and market control. Key Accomplishments: ● Reaching an agreement for general representative and distributor for brand Hummel and Jolla● Annual sales increases in total sales of 10 and 15%

Developed sales and distribution for Steamlight professional batteries and Magnum special purpose shoes, including wholesale network reinforcement, tender participation, and acquisition.Distribution and sale of office supplies. Increasing the client base/new customers.

Brand Manager for Diadora and InvictaDeveloped and managed a leading sports brand in Serbia, working for the general representative of Diadora, Invicta and Fruit of the Loom. Aside from developing the market and promoting the brand, I was involved in market analysis, salesforce education and supervision. Developed relationship with the manufacturer and handled the importing and financing of the merchandise.

Sales ExecutivePart of the country wide sales force, that created the leading premium beer brand in Serbia & Montenegro. Opened and managed accounts in HoReCa and wholesale distribution.