Responsible for the commercial sales team and development and implementation of strategic plans for the different sales channels of the company: Private (Distributors, Wholesalers, Pharmacy Chains and Self-services stores), Government, Private Tenders, B&A.Laboratorios Grin®, created in 1955 as a Mexican company with the aim of producing ophthalmological medicines with the highest quality standards.-Annual production of 5.1 million ophthalmic solutions and 27 thousand tablets-We export our products to Haiti, Dominican Republic, Honduras, Guatemala, El Salvador and Peruhttps://laboratoriosgrin.com/• In 2014, Laboratorios Grin® joins Lupin®.• Transnational pharmaceutical company that develops a wide range of branded and generic formulations, biotechnology products and APIs globally.To know more, visit www.lupin.com or follow us on LinkedIn https://www.linkedin.com/company/lupin

AAA COSMETICA We are a developer and manufacturer of cosmetic products, medical devices, hygiene products and healing materials. Leader in the manufacture and development of products, manufacturing with reliable processes through innovation and development of formulations, with optimal facilities and equipment as well as highly trained personnel, complying with the requirements and quality standards of our clients, taking care of delivery times and their satisfaction, immersed in a continuous improvement process.

In charge of for managing and implementing the commercial strategy for the different market channels in Mexico, Private Channel: National, regional and independent pharmacies, Self-services-stores, Distributors and wholesalers, as well as the Institutional Channel: Government, public and private institutions with a sales budget of 100 M USD (2,000 M MXP), leader of 3 business units: Commercial team, Trademarketing and Operations team, responsible for a team of 75 colleagues, the position reports directly to the General manager.• Covered the 2020 sales operating plan at 104% vs budget 96 M USD (1,920 M MXP) for the second half of the year achieving a successful end to the year in critical and uncertainty season (pandemic).• Planned, coordinated and implemented the commercial strategy 2020-2021 for channels and customers developing the competence and skills of the commercial team achieving the following results: National pharmacy chains +15%, regional chains +6%, Wholesalers +12%, alternate channel 18%.• Achieved an accuracy control and optimization of the sales commercial budget GTN (Gross to Net authorized 16.5% real used 14.3%) achieving to be recognized by the global team for the strategy of the plan in Mexico.• Developed and implemented new control and monitoring tools to Kpis that guaranteed the focus on business priorities (sales master, Report loss opportunity, Distribution Report) we received global recognition for these developments and implementation in other countries as a pilot (Brazil).

• Coordinated and developed the KAMS team for retail accounts, National Pharmacy Chains, Regional, Self-Service-stores. (85% of the company's sell-out) Achieving an annual growth of 12% and a budget coverage of 105% vs 2019. • Achieved the fulfillment of the objectives of the Top brands during 2020 (Celebrex +22%, Lyrica 15%, Norvas 13%, Lipitor 15%, Viagra 1%).• Performed an accurately administration and control of the G2N (Gross to Net) promotional plan budget, target 14.2% real closing 2020 14.2%. Growth of Top customers (Farmacias Guadalajara 17%, Farmacias del Ahorro 10%, San Pablo 15%) and growth to total customers of 12% vs 2019.• Led the development and implementation of JBP (Joint Business Plan on account) and we were recognized globally as a success case and best practices.• Obtained an accurately follow-up of inventory control monitor ensuring a correct availability strategy at the point of sale in (more than 11,000 POS). Indicator of 40 days at the end of 2020 vs target of 45 days.• Negotiated with clients the development and exploration of digital channels to boost the promotion of our Top brands (loyalty plans, e-mailing, Rappi) achieving growth in these initiatives by 11% vs 2019.

• Developed a strategic plan for regional chains, developing a target portfolio for the channel and type of client, a growth of 20% in top brands was achieved during the 6 months of the project.• Implemented the Trade Marketing Campaigns and commercial activities for the different channels and clients achieving the coverage of the annual plan and achieving a growth +12% vs previous year.• Analyzed and developed sell-out strategies, closing the year with optimal inventory levels 45 days.

• Fulfilled and exceeded the sales target 3 consecutive years, double-digit growth 16% and 12% and 14%.• Developed and optimized portfolios at the account level and top brands achieving a numerical distribution of 91% in Farmacias guadalajara (1,600 PDV).• Designed a successful and innovative growth plan with scales and bonuses for brand level coverage with Farmacias Guadalajara achieving an average annual growth of 14% in a period of 3 years.• Achieved to maintain optimal inventory levels below 45 days and an excellent management of account statement without balances greater than 60 days.

-Consistently achieved monthly and annual sales targets for 4 consecutive years 6%, 7%, 11%, respectively by 36 channel customers nationwide (Sell in-Sell out)-Developed and implemented drainage strategies for the different channels to guarantee inventories within the range 35-40 days avoiding risk of obsolete inventories with a value of 3 m mxp.-Developed and generate and commercial relationship with new customers in the region achieving an incremental sale of 5 mxp per year for 2 consecutive years.-Managed to reduce the portfolio days from 180 days to 60 days in the first annual period of my management, as well as a correct management of the assigned marketing fund.

Responsible for the development of key accounts in the Pacific region for the indirect channel (Groceries and Wholesalers) as well as pharmacy chains (Fragua and Benavides)

-Successfully met the monthly and annual sales target (Sell in-Sell out), achieving a growth of 12%-Achieved an excellent coordination of teams in Point of Sale sell out (Executives, Supervisors and Promoter) achieving recognitions and awards for the best exhibitions and growth in sales-Achieved an impeccable implementation and execution of promotional strategies managing to cover 70% of the points of sale of the main clients reaching a growth of 12% nationwide

Met the annual sales objectives for 4 consecutive years with the following growth: 15%, 8%, 11% and 10% respectively-Successfully coordinated the sales teams sell in, sell out and supervisors-Developed Distributive Platform (5 new clients and new catalogings)-Developed and implemented drainage strategies for distributors (sell out) managing to minimize returns for an estimated value of 2 million pesos.-Managed with precision and excellent control of the Tactical budget of the region managing to comply 100% vs assigned-Managed to reduce day payments and old charges in accounts of clients from 180 days to 60 days-Made a precise and optimal Inventory Control managing to close each year at optimal levels of 45 days.

-Successfully met the monthly and annual sales objectives achieving double digit growth 12%-Structured and implemented the promotions for dealers (self-service and car audio shops) achieving growth in the campaigns of 15% vs previous year.-Developed the Strategy for generation of sell out (Inventories) managing to reduce inventory days from 60 days to 45 and avoiding returns for an estimated value of 2.5 million pesos.-Supported events and exhibitions of car audio ( demo cart, promoters, promotional, pop material)-Developed Pop material and exhibition racks for sales floors.