Ivan Reyna Email & Phone Number

Dallas, TX, US

Dallas, Texas, United States

• Major contributor helping develop new website processes that benefitted larger ecosystem.
• Consistently worked with engineering and applicable stakeholders to address bugs, process issues, developing creative solutions in the interim of sprint process.
• Balanced client demands & internal business goals to achieve one of the highest performing portfolios in the company.
• Contributed to evaluating overall advertising business needs as well as evaluate vendors to help augment/replace components of the dealership to help increase efficiency, stability, and profitability

Dallas, Texas, United States

• Maintained 100% client retention through to 2021 for the entirety of my client portfolio,
• Monitored and analyzed account performance and trends to determine adjustments to client expectations, goals, and objectives. To achieve improved results.
• Constructed and communicated contact summary reports with appropriate documentation to clients to satisfy reporting needs.
• Advised and grew successful product utilization, by showcasing the effectiveness of the products to clients.

Dallas, Texas, United States

• Held quarterly business reviews at client location to build rapport and trust in the level of service we provide.
• Advised clients on their digital marketing strategy by leveraging product expertise with the goal of increasing product utilization and total adoption level of products.
• Developed strong business relationships through relevant action planning, managing media budgets, dynamic website solutions, and strategic partnership to deliver desired marketing results.

Dallas, Texas, United States

• Developed, led and maintained the Digital Strategist Inventory Training to all new Digital Strategist hires o Explained in detail the caveats of the Ford OEM Inventory rules, built from support knowledge gained
• Developed and led the first Digital Strategist CSS/HTML training allowing Ford Digital Strategists to receive Advanced access to perform CSS changes on websites.o This helped lower the amount of small change requests.
• Lead the efforts in changing the Advertising Campaign launch protocol New Hire trainingo Partnered with tenured Advertising Analysts to fully grasp where we can maximize efficiencies in the DAS campaign launch process.

Dallas, Texas, United States

• Develop strong business relationships through relevant action planning, managing media budgets, and dynamic website solutions.
• Advised clients on website and advertisement strategy by leveraging product expertise with the goal of increasing account optimization.
• Identified opportunities for improvement and created new components within digital marketing platform.
• Was instrumental in the design, development, deployment, support and maintenance of the Eclipse app for the Ford/Lincoln Digital Strategist team o o Reduced Digital Strategist repetitive work by ~30%

Dallas, Texas, United States

• Created & launched dedicated Support Team for the Mexico Program.
• Supported >700 dealers, while also aiding external Ford Support team of 11 reps with an account load of 20,000 websites. With daily task work assistance and project management.
• Collaborated with Inventory Support team to implement Direct FTP functionality for our dealers.
• Created Spanish content and pages from scratch based on client requests. - Utilized core website components, and a great deal of HTML/CSS
• After program closure, continued to support Cleber Auto Group, acted both as dedicated support agent & digital advisor for >80 sites.

Rockwall Texas

Dallas, Texas, United States

Terrell Texas

Monterrey Area, Mexico