• Spearheaded the end-to-end process of 4 digital licensing and royalty projects ranging from $5M to $25M, from scoping and budgeting to delivery and evaluation, ensuring that the projects meet the agreed objectives, quality standards, and deadlines.• Engineered data trackers to monitor and report the performance and revenue of digital products, using tools such as Google Analytics, Excel, and SQL, and provide actionable insights and recommendations for improvement and optimization, boosting revenue by 35%• Collaborated with clients to define project requirements and prioritize features resulting in a 40% increase in customer engagement for an e-commerce client.

•Managed the entire product line lifecycle of 2 Saas based products and 100+ e-commerce products from strategic planning to tactical activities. Identified potential new product lines.•Performed market reach needed to provide viability of potential products.•Determined sourcing for potential product, including product cost, licensing/royalty need to make cost estimates.•Designed detailed market plan for approved products and determine if appropriate sales channels and pricing targets for each channel.•Monitored product performance in terms of sales, margins and customer satisfaction and to correct any underperforming products. Increased margins by 15%.Driving a solution throughout the company and working with cross-functional teams to execute market plan.•Analyzed potential partner relationships for products.

•Promoted to Team Lead in Sept. 2020; Lead a group of 7 analysts and acted as a primary liaison between the IT Helpdesk, Tutors, and Front desk.• Interviewed university stakeholder to gather and clarify academic project requirements hence improving department efficiency by 33%.• Collaborated with teammates to conduct research and analyze data to launch marketing campaigns. Used MS Excel for analyzing student data by using pivot tables, charts, dashboards. Used VLOOKUP and macros to automate data entry inputs and delivered presentations to the key stakeholders.• Prepared routine and ad hoc reports using Excel. Identified areas of improvement, developed, and implemented strategies to reach set goals.

•Worked with cross-functional teams to ensure fulfillment of product requirements, evaluated product performance and transitioned products from development to commercialization. Top product i.e., Ecommerce website for Hardware Parts Distribution business resulted in $3.5 million revenue increase in first 6 months of launch.• Managed research and development activities relating to design and development of software products like Mobile Applications, Web Applications, ERPs, and Ecommerce websites resulting in 60% increase in overall customer satisfaction.• Represented end user of software product during product planning, development, and release, as part of Agile development process.• Owned entire life cycle for product development including design, ideation, product backlog creation, prioritization, grooming, management of product roadmap, delivery and deployment dates, product quality, and customer adoption and feedback.• Ensured technology and architectural roadmap of engineering team is properly aligned with and supports product and business roadmap and meets needs of end user/customer.• Acted as customer liaison on technical issues related to product integration, custom development, and requirements providing value.• Lead releases and ensured feature enhancements, responded to customer requests resulting in increase in customer satisfaction, retention by 18%• Created system development user stories, collaborated with solution architects to finalize reliable architectural design, efficient data models, consulted development team, developed thorough test cases with QA team, created training documents on system enhancements, provided training support communication to users as new enhancements were deployed hence providing value to customers.

•Built.IO is an IT solutions provider firm and I worked on projects to create websites and mobile applications for localbusinesses. Traveled on-site and worked with customers to gather requirements. Facilitated JAD sessions with developers, SME's and end-users and wrote user stories• Translated stakeholder requirements into functional specifications; Created Business Requirement Document, Requirements Traceability Matrix, Functional Requirement Document, Use Cases, Process Modelling and Data Model Diagrams for Development and QA teams using MS Visio.• Interfaced with business partners, clients, and development teams to determine opportunities for business process improvements by conducting As-Is, GAP and To-Be analysis; Conducted SWOT analysis, cost/benefit analysis, risk analysis in Agile and Traditional environment. Exceeded annual net write-off target by $240,000 with delivery of $125,000 in recoveries.• Created Test Plans, Test Cases, reviewed and tracked test issues, collaborated with cross-functional teams to ensure high quality of deliverables, and reported on test results. Conducted UAT, provided post-implementation support to stakeholders and assisted with overall project coordination to confirm software quality/completion as per requirements.