Artistic alias and creative practice with a focus on original art commissions, creative direction and brand design. Partner and strategic collaborator with start-ups, creative agencies and lifestyle brands to develop and implement D2C marketing strategies and initiatives, lead brand launches and scale-up efforts, apparel seasonal design and art direction to accomplish business goals, strategic product placement and sales.

Co-Founder of Strange-Paradise, a dynamic experiential consulting studio and brand partner. Leveraging strategic activation and go-to-market knowledge to lead and guide conceptual ideation rounds, collaborate with internal marketing teams and drive sell-in pitches that translate client’s vision into engaging retail space solutions and experiential activations. Clients include Goldenvoice, Rally Rd. and Shoe Palace.

Creative leadership role for both client projects and agency’s original content. Led proposals, pitches and projects spanning film commercials, purpose-driven content production, digital campaigns and visual brand identities. Partnered with cross-functional teams of copywriters, strategists, producers, film editors, and art directors on winning, planning and executing on projects to successfully deliver on-brand solutions and help generate new business. Developed agency’s IP and marketing materials across editorial, journalism and social justice & mental health short-form content production. Hands-on development and implementation of agency’s visual identity. Clients include Bacardi, Estee Lauder, Afterpay and CB2. Winner of Adfest Best In Editing 2022 Award.

Design and creative lead in the ideation, design and development of experiential events, marketing activations and retail solutions. Thought-leadership role in project concept, pitch sell-in meetings and client-facing communication. Mentored the agency’s 2D and 3D design teams to help establish the expansion of agency’s Brand Design capabilities as a business pillar. Spearheaded the overhaul of internal processes to streamline client communication, project clarity and KPI measurability. Clients include Coca-Cola, Adidas, Outerknown and brands in the cannabis space. Winner of Adweek’s 100 Fastest Growing Agencies List 2019 Award.

Creative and strategic leader overseeing cross-functional communication and alignment between the brand’s Merchandising & Design, Marketing and Sales divisions. Mentored in-house design team while leveraging external collaborators, to scale output and productivity, and ensure seamless brand messaging across multiplatform channels including digital, social and retail. Successfully implemented comprehensive Brand Guidelines to realign the brand’s strategic direction and tone consistency. Through strategic alignment with marketing strategies and sales objectives, played a pivotal role in achieving the brand’s $100M seasonal goals.

Responsible for strategically executing go-to-market campaign rollouts, ensuring uniform brand messaging across all advertising channels and marketing verticals. Cohesively aligned marketing, product and sales initiatives across Element mens and womens brands to successful launch global campaigns and regionally targeted photoshoots. Established and nurtured a versatile in-house design team. Directed the Printables department, a business cornerstone generating 40% of revenue.

Managed and led the Printables program for the 3X Olympic medalist’s youth brand at Target. Created design forward apparel illustration while staying within Target’s strict timelines and costing budgets. Helped turn apparel division from a 300 store pilot program, into a nationwide all-store deployment. Concepted branding direction for other key partners, including Oakley’s Air + Style Beijing 2012.

Responsible for the design and management of all creative assets for Eddie Aikau Big Wave Invitational, Skateboard Program and Latin America campaigns and event identities working alongside team managers, event directors and marketing department to create scope, conceptualize ideas, execute design and consistently meet deadlines and strict brand messaging and requirements. Collaborated with M&D team on various seasonal collections with trend research, trims and apparel graphic design support