Project Manager
Babywheels
Brest
Online store of baby carriages. Setting up a CRM system for coordinated and effective collaboration of specialists (programmer, designer, layout designer, SEO specialist, copywriter, contextual advertising specialist, marketer, content specialist, manager). Controlling the execution of tasks, testing the interface of the online store, writing a technical specification for a programmer to finalize the site. Analysis of the target audience (working out the steps of the funnel, planning measures to increase conversion at each step in the context of channels). Online store promotion planning. (SEO, contextual advertising, SMM, aggregators). Budgeting. Analysis of statistics, forecasting and adjusting budgets. Creation of a base of goods, a system for updating stocks according to supplier's prices, control and updating prices. Analysis of competition on individual traffic channels. Setting tasks and monitoring implementation. (Creating and conducting campaigns for contextual advertising in YandexDirect and GoogleAdwords, preparing and connecting an online store to YandexMarket, agreeing on the semantic core for SEO, connecting services for social networks, working with catalogs, conducting promotions in social networks, placing ads, etc.). Working with advertising agencies. Selection of employees (director, SEO, specialist, copywriter) Creation of a system for recording requests and orders. ... Performing any tasks related to the site, promotion, analysis, work with clients.