Ivan Shadrin Email & Phone Number

Shenzhen. China.

Working as part of Swiss E-commerce company with different brands and marketing targets.Responsibilities· Plan, budget, manage, implement, analyze and optimize advertising campaigns across multiple channels, including online marketplaces, social media, video media platforms and other mainstream digital media platforms · Compile and document campaign analysis, performance reports and measure ROI to optimize channel efficiency · Develop creative and new ways to market our products through emerging social advertising channels. · Monitor and analyze the market trends based on data and analysis · PR and digital media: strategy definition and actions around influencers, digital media, blogs, and all the media that may contribute to amplify the brand voice;· Manage of paid media campaigns, in social media, SEM, etc. – definition of targets, segments, goals, and analysis of results, ROAS;· Research new opportunities that may benefit the business;· Communicate with external agencies and other partners for the organization of events, paid campaigns or any other actions;

Shenzhen, Guangdong, China

Working as part of Professional Cryptocurrency Exchange, licensed in EU, providing a variety of crypto-currency trading pairs against USDT/ETH. Responsibilities includes: – Developing social media initiatives to support marketing program and communication – Co-creating dynamic text and visual content for social media channels on daily basis with design team – Managing social media accounts, listen and engage in social discussion – Answering any of customer's' questions and possibly convert them into a customer if needed – Social ad planning and buying – Analysing data and creating statistics for presenting on the weekly report – Engaging with KOL’s (key opinion leaders); – Searching for direct contact details of vertical medias and KOL’s to place articles or banners – Creating promotion and Social Media campaigns

Shenzhen, Guangdong, China

Working as part of a small select team responsible for new pre-installed apps which were beingdesigned as part of a package for new phone models. Mainly responsible for the content of the news appin Russia.Responsibilities includes:- Researching and implementing new communication channels to promote new products- Suggesting improvements to the apps design and functionality- Supporting the team in other countries (such as USA and UK) when needed- Coordinating with the team and reviewing users' responses on the feedback platform to improve userexperience- Choosing news to be pushed or recommended to users,- Assisting with the marketing plans and promotional materials for advertisement campaigns (includingpromoting apps on Social Media)- Reviewing and suggesting content - Controlling content via the Content Management System (CMS),assisting the algorithm and AI team to improve the machine learning, finding d ifferent kinds of sourcesfor several apps with diverse target markets- Analysing data and preparing weekly/monthly reportsAccomplishments:Helped create a whole system platform for the content displayed on our apps (including datacollection, feedback, content and push platforms)Assisted in building these apps and content from the ground up. The main news app now has 260mactive users.

Bachelor'S Degree, International Marketing

Language Certificate, Advanced English

Language Certificate, Intermediate Chinese